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Joe Zappa: Founder of Sharp Pen Media
Manage episode 418017272 series 3250539
المحتوى المقدم من Orbit Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Orbit Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.
In this episode, we discuss:
00:04:41 - Transitioning from Freelancer to Entrepreneur
00:09:25 - The Complexities of Scaling a Service Business
00:11:57 - Building Relationships with Clients
00:16:59 - Building Credibility in B2B Tech
00:19:31 - Importance of Brand Marketing in High Consideration SaaS
00:24:59 - The Future of Freelance Writing
00:27:39 - Pricing Strategies
00:33:02 - The Impact of Having a Following for B2B marketing
00:35:32 - Hiring a Project Manager
Connect with Joe:
* LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/
Check out Sharp Pen Media
* Website: https://www.sharppenmedia.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com
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