Ep 148| 5 Fundraising Trends to Watch in 2025

The Nonprofit Podcast

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What if the key to fundraising success in 2025 isn’t just about raising more money—but fundraising smarter?

Fundraising is evolving, and nonprofits that stay ahead of the trends will be best positioned for long-term growth. That’s why we’re breaking down five must-know fundraising trends for 2025, giving you the insights and strategies to strengthen donor relationships, amplify your impact, and boost donations.

Jena and Lindsey Bower unpack how nonprofits can optimize nonprofit management and fundraising strategies to thrive in the coming year.

Here’s what you’ll learn:

• Individual Giving is Rebounding – How to engage donors and increase recurring gifts.
• Data-Driven Fundraising – Why nonprofits leveraging analytics outperform others.
• Digital Tools & AI – How automation can personalize donor relationships at scale.
• Planned Giving & The Great Wealth Transfer – Why legacy gifts are a massive opportunity. For a deeper understanding, take a listen to The Great Wealth Transfer: The Big Nonprofit Advantage here
• Corporate Giving & Partnerships – How to maximize employer gift matching and CSR funding.

Ready to dive deeper? Check out the full blog post: Read Here.

Chapters

00:00 Introduction to Fundraising Trends for 2025

01:09 The Rise of Individual Giving

04:28 Harnessing Data-Driven Fundraising

08:55 Embracing Digital Tools for Engagement

13:49 Exploring Planned Giving Opportunities

17:48 Maximizing Corporate Partnerships and Giving

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