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105: Building the Brand: Part 6 "The Storytelling Machine"
Manage episode 463376276 series 2538416
In Part 6 of the series, I take time and recount the journey of BPN from April 2019 to summer of 2022, highlighting our move to a second warehouse, the introduction of the hybrid athlete, and the explosive growth during the COVID-19 pandemic.
We'll talk about some personal milestones, such as my first Ironman, tackling the Leadville 100, and shifting focus to the committed audience. I'll emphasize the importance of storytelling, community building, and lessons learned from endurance training that parallels business and life. The episode reflects on both professional and personal growth, especially after becoming a father.
CHAPTERS
00:00 Introduction and Recap of Chapter Five
01:17 Building a Brand: Lessons and Growth
02:09 Endurance Journey and Pandemic Challenges
03:37 The Hybrid Athlete and Business Evolution
04:35 Fatherhood and Shifting Focus
05:42 Key Lessons from Chapter Six
09:59 Content and Storytelling Machine
12:31 Ironman Prep and Business Chaos
21:05 Leadville 100: A Life-Changing Experience
31:01 Rocky Raccoon 100-Miler: Overcoming Adversity
32:28 Marathon Training: Achieving New Personal Records
34:16 The Obsession with Improvement
38:36 Endurance Training and Business Parallels
52:09 Building a Community, Not Just an Audience
58:07 Personal Growth: Balancing Family and Ambition
01:02:58 Conclusion: Reflecting on the Journey
Become a BPN member for free - Unlock 20% off for life
MENTIONS:
Watch More Than the Miles:
https://youtu.be/6GdPP_a2sNI?si=b-l4_oI9KZhi8Q_2
Half Time by Bob Buford
https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441
From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life by Arthur C. Brooks
https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441
FOLLOW:
229 حلقات
Manage episode 463376276 series 2538416
In Part 6 of the series, I take time and recount the journey of BPN from April 2019 to summer of 2022, highlighting our move to a second warehouse, the introduction of the hybrid athlete, and the explosive growth during the COVID-19 pandemic.
We'll talk about some personal milestones, such as my first Ironman, tackling the Leadville 100, and shifting focus to the committed audience. I'll emphasize the importance of storytelling, community building, and lessons learned from endurance training that parallels business and life. The episode reflects on both professional and personal growth, especially after becoming a father.
CHAPTERS
00:00 Introduction and Recap of Chapter Five
01:17 Building a Brand: Lessons and Growth
02:09 Endurance Journey and Pandemic Challenges
03:37 The Hybrid Athlete and Business Evolution
04:35 Fatherhood and Shifting Focus
05:42 Key Lessons from Chapter Six
09:59 Content and Storytelling Machine
12:31 Ironman Prep and Business Chaos
21:05 Leadville 100: A Life-Changing Experience
31:01 Rocky Raccoon 100-Miler: Overcoming Adversity
32:28 Marathon Training: Achieving New Personal Records
34:16 The Obsession with Improvement
38:36 Endurance Training and Business Parallels
52:09 Building a Community, Not Just an Audience
58:07 Personal Growth: Balancing Family and Ambition
01:02:58 Conclusion: Reflecting on the Journey
Become a BPN member for free - Unlock 20% off for life
MENTIONS:
Watch More Than the Miles:
https://youtu.be/6GdPP_a2sNI?si=b-l4_oI9KZhi8Q_2
Half Time by Bob Buford
https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441
From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life by Arthur C. Brooks
https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441
FOLLOW:
229 حلقات
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