Jacob Cooke On China's Singles Day Shopping Festival The Negotiation podcast

المحتوى المقدم من Todd Embley and WPIC Marketing + Technologies. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Todd Embley and WPIC Marketing + Technologies أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The Negotiation »
Jacob Cooke on China's Singles Day Shopping Festival

2d ago 18:53

MP3•منزل الحلقة

In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.

Takeaways

Singles Day has evolved into a major shopping festival.
2024 saw a 16% increase in sales compared to last year.
Collectibles and premium products gained popularity this year.
Alibaba made significant changes to support brands.
China's e-commerce relies heavily on direct bank payments, not credit cards.
Logistics during Singles Day has improved with a multi-day approach.
Alibaba and JD dominate the Singles Day market.
Consumer behavior is shifting towards higher-quality products.
Future sales events include 12-12 and Women's Day in March.
The competitive landscape is adapting with innovative strategies.

226 حلقات