Jacob Cooke, CEO @ WPIC Marketing + Technologies | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer

The Negotiation

We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth, if at all? And where does all of this leave Alibaba, the darling of e-commerce in China for over a decade?

Our discussion also touches on the influence of changing consumption patterns and consumer confidence on the market dynamics. This episode offers a comprehensive overview of China's digital commerce landscape. Enjoy!

Topics Discussed and Key Points:

• Overview of China's e-commerce landscape
• Major e-commerce platforms in China
• The rise of video in e-commerce
• Social shopping and group buying trends
• Established marketplaces and their innovations
• Changing consumption norms in China
• Consumer confidence factors
• Predictions for the future of e-commerce in China