Profile Media: Telling Your Start-Up Story

The MTPConnect Podcast

From scientific breakthrough to compelling headline - how do medtech and biotech start-ups developing new medical products tell their stories to attract investors, partners and public attention?

Profile Media hosted a development workshop for a group of medtech startups through MTPConnect’s Clinical Translation and Commercialisation Medtech accelerator program…helping innovation companies develop a story that goes beyond complex science and is relatable to mainstream media and investors.

Sue Papadoulis is a journalist and founder of Profile Media and joins the podcast to share some valuable insights on how start-ups can develop a compelling public profile and effectively communicate their innovation journey – taking a medical innovation from unknown to unforgettable.

فصول

1. Announcement (00:00:00)

2. Introduction (00:00:34)

3. From Journalism to PR: Sue's Story (00:01:48)

4. Building a Public Profile for Startups (00:12:02)

5. Elements of a Good Health Story (00:14:14)

6. Media Training and Building Relationships (00:24:15)

7. Working with Communications Agencies (00:27:46)

8. Regulatory Compliance and Industry Impact (00:31:25)

9. Outro (00:35:36)