🔓How to unlock web-based flows for massive scale with Todd Kane, VP of Growth at Homer Learning 🧗🏼‍♂️

The Mobile User Acquisition Show

Before the whole mess of ATT, the one genre that bore the brunt of “no-tracking” privacy regulations were kids apps. That also meant that they had the opportunity to learn how to overcome the challenges of IDFA way before most other apps.
In today’s episode, we’re in conversation with Todd Kane, VP of Growth at Homer Learning. We dive into how Todd and his team unlocked web-based flows to stay way ahead of the curve. We dive into the specifics of their flows, how they first tested these - and how they optimized and improved these to unlock massive scale.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/web-flows-kids-app-todd-kane-homer-learning/

KEY HIGHLIGHTS

😛 How the privacy landscape changed for kids' apps

⚖️ Why did the team start to look at web-based flows

👨‍👩‍👦The user journey involves both parents & kids

🍭MMPs didn’t have SDKs that were compliant with kids’ apps

🤿 With SKAN are kids’ apps on par with other apps?

🖥 What the web-based flow looks like for users

📱 Other acquisition channels that opened up

📡 Facebook or Google UAC - what works better

🚰 Other channels on mobile that work well

🩺 Tests that helped them improve and optimize the funnel

💲 How hard was the internal buy-in?

⚙️ How M&As impacted planning around growth and marketing
Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. You can get access to the recorded versions of these sessions through our self-serve plan.
Check it out here: https://mobilegrowthlab.com/

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