📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲

The Mobile User Acquisition Show

Hypercasual games: the genre that turned most mobile phone owners into gamers.

Our next episode on the Mobile UA Show is a re-broadcast of an older episode from How Things Grow. Here, Shamanth is in conversation with Jon Hook, CMO at PlayEmber.

In this episode, they discuss the evolution of hypercasual from the early days of Snake on the Nokias to games that took over the app store charts.

Check out this episode to understand how game mechanics, a solid core loop, and simplicity came together to propel hypercasual games to the top of app store charts. Even though this episode was recorded before ATT, it provides a fascinating perspective into the forces that propel the app economy.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hypercasual-app-store-jon-hook-playember/

KEY HIGHLIGHTS
🖥 What is the hypercasual genre?

🌄 What precipitated the ascent of hypercasual?

🌅The vastness of the hypercasual market

✈️When hypercasual began to take off

🚂 Is this another boom and bust cycle?

🛣Unlearning & re-learning for a new genre of games

📱 Game design is not a very core element in hypercasuals

🎡 What are game mechanics & how to identify a good core loop

✅ How publishers validate hypercasual games through ads

🕰 The timelines for developing & validating hypercasuals

💲 The economics of hypercasuals

💣 Why IPM for hypercasual games is 10 times that of casual games

🏦 The likelihood of crossovers between industries for hypercasual games

🌱 How hypercasuals will evolved over the next few years
Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. You can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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