Ep. 642 - How to Actually Sell Cars On Social Media, With Robin Wilson

The Dealer Playbook

In this episode my guest is Robin Wilson, founder of Social Grenade, we’re diving deep into the messy, weird, and wonderful world of social media for car dealerships—what works, what flops, and how to stop posting inventory photos like you’re running a 2003 Craigslist ad.

If you’ve ever wondered:

“Are we posting too much… or not enough?”

“Why aren’t we getting engagement on our posts?”

“Is TikTok even worth it, or should we just stick to dancing in the showroom after hours?”

Robin’s got answers—and they’re good.

Plus, she drops some absolute gems about building a tribe online, why responding to every review (yes, even the nasty ones) is mission-critical, and how a tattoo post led to selling a Camaro (no joke).

This isn’t your typical social media chat. It’s fun, it’s raw, and it’s ridiculously practical.

So, if you’re tired of yelling into the social media void and hoping someone hears you, hit play.
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This Episode's Sponsor

AutoFi is Heading to NADA 2025!

That’s right—AutoFi will be at NADA 2025 in New Orleans, and you don’t want to miss it! Swing by booth #4219 to see how their all-in-one showroom solution can help you sell smarter, not harder. From payment calculations to F&I, they’ve got everything you need to close deals faster and protect your profits.
Want to skip the wait? Pre-schedule a meeting at autofi.com/nada2025 and get ready to level up your dealership game!

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فصول

1. Social Media for Car Dealers (00:00:00)

2. Developing Authentic Relationships in Automotive Industry (00:07:49)

3. Establishing Trust Through Education and Authenticity (00:20:16)

4. Managing Online Reviews With Authenticity (00:26:00)

5. Social Media Strategy for Engagement (00:28:49)