055: She Chose Impact Over Algorithms — And It Paid Off (with Sarah Robertson-Barnes)

The Business of Good

If you’ve ever wondered if you can grow a meaningful platform without chasing algorithms, follower counts, or cookie-cutter strategies… this episode is for you.

Sarah Robertson-Barnes has done exactly that.

As the founder of Sustainable in the Suburbs, Sarah has become a leading voice in sustainable living for suburban families — not because she followed every “growth hack” in the book, but because she stayed true to her values and showed up authentically.

In this episode, Sarah and I talk about...

• How she grew her influence in the sustainability space by focusing on impact over income
• The challenges of holding firm to your values in an online world full of noise
• What success looks like when you measure it by legacy, not revenue
• The surprising role vulnerability and storytelling play in building trust
• Why her story is proof that your voice matters, even if you don’t follow the “rules”

If you’ve ever questioned whether your work is making a difference — or whether you can succeed without selling out — this conversation will encourage you to keep going.

Because success isn’t only about numbers. Sometimes it’s about the fingerprint you leave behind.

Connect with Sarah Robertson-Barnes:

Website: sustainableinthesuburbs.com
Instagram: @sarah.robertson.barnes
Threads: @sarah.robertson.barnes
Podcast: Sustainable in the Suburbs

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