أفضل بودكاسات Website Optimization (2025)

1
Help Website Visitors Find What They Need To Say Yes (Website Audit) [Ep 058] 27:00

14h ago27:00

27:00

In this Website Audit Episode, Isabel shares her unique goal of using her website to educate potential clients about the services her business offers. We explore ways to refine her online presence to reduce repetitive questions and prepare clients before they reach out. YOU WILL LEARN: How to improve website layout for better clarity and user engag…

1
Localized Digital PR Strategies to Win Global Audiences – with Lau Miguez 16:50

26d ago16:50

16:50

International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences. We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional d…

1
7 Website Mistakes That Are Attracting Budget Clients (And How to Fix Them) [Ep 057] 26:07

6d ago26:07

26:07

Learn seven common website mistakes that could be sending budget-friendly signals and repelling premium clients. Learn how to transform your site from attracting bargain hunters to commanding higher rates. YOU WILL LEARN: How generic visuals and stock photos diminish perceived value Why unclear pricing strategies attract price-sensitive clients The…

1
You Don’t Have To Have Your Ducks In A Row Before Booking Your Web Design Project [Ep 056] 12:56

13d ago12:56

12:56

Discover why waiting for perfection is holding back your website's success. Learn why starting "unprepared" might be your best business decision this year. YOU WILL LEARN: The only requirements needed to start a website redesign How the design process creates business clarity Why waiting costs you clients and revenue What actually matters when star…

1
8 Unexpected Benefits of Working With A Website Designer [Ep 055] 14:41

20d ago14:41

14:41

Have you ever caught yourself apologizing for your website? Or not wanting to send people to it? Let's talk about how working with a website designer can completely transforms not just your online presence, but your entire business mindset and the way clients interact with you. In this episode, I'm breaking down eight unexpected ways that working w…

1
Hook Website Visitors From The First Look (Website Audit) [Ep 054] 36:56

22d ago36:56

36:56

Let's do a real website audit with Bernadette Mack, who helps nonprofits succeed. We explore how to improve a website's look, feel, and functionality to attract the right clients and make the most of online presence. YOU WILL LEARN: Why having a clear and concise homepage is important for guiding visitors. How to organize the top navigation for eas…

1
Your Website Design Project Doesn’t Have to Take Forever — Launch in Four Weeks! [Ep 053] 12:35

27d ago12:35

12:35

Let's chat about how to transform website design projects from overwhelming ordeals into streamlined, 4-week experiences. This episode breaks down how to avoid common pitfalls like endless timelines and unclear expectations, while sharing a proven process for creating strategic websites that actually launch on time. YOU WILL LEARN: The most common …

1
How Julie's Simple Website Changes Started Attracting Better Clients [Ep 052] 14:59

1M ago14:59

14:59

We're diving into a real-world case study of how interior designer Julie transformed her website's performance through strategic, data-driven changes. From contact page optimization to blog strategy revamps, discover how small tweaks led to significant improvements in user engagement and conversion rates. YOU WILL LEARN: How to identify and optimiz…

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SEO Careers: Reducing Burnout & Managing Anxiety in Digital Marketing Jobs – with Kayley Dempsey 28:38

1M ago28:38

28:38

Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress. Whether you’re a seasoned digital marketing leade…

1
How To Use Your Website Data To Get More Clients [Ep 051] 30:30

1M ago30:30

30:30

This is part 2 of a 3 part Website Conversion Series. I'm breaking down how to actually understand what's happening on your website and turn those insights into real improvements. Stop making random changes and start making data-driven decisions that boost your conversions. YOU WILL LEARN: How to calculate your real conversion rate (and what's actu…

1
3 Essential Tools To Boost Your Website Conversions [Ep 050] 13:50

2M ago13:50

13:50

This is part 1 of a 3 part Website Conversion Series. I'm sharing the three essential (and free!) tools you need to understand what's really happening on your website. Stop guessing why visitors aren't converting and start making data-driven decisions to boost your results. YOU WILL LEARN: The 3 free tools that reveal exactly how visitors use your …

1
Why You Shouldn’t Use Forms On Your Website (If You Want More Website Conversions) [Ep 049] 13:02

2M ago13:02

13:02

Let's challenge the common belief that every website needs a contact form. Discover why traditional forms might be creating unnecessary barriers between you and potential clients, and learn effective alternatives that can boost your conversion rates. YOU WILL LEARN: Why traditional contact forms can kill momentum and lose leads How to implement dir…

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Custom Extractions & XPath for SEO – with David Gossage, Technical SEO Manager at Click Consult 16:09

2M ago16:09

16:09

This week on Lumar’s Human-First Digital Podcast, we're discussing how to use custom extractions (and XPath) — an often overlooked tool in SEOs’ arsenal — to turbo-charge your website crawls, SEO projects, and provide support for broader marketing efforts. Our guest this week is David Gossage, an e-commerce technical SEO expert and SEO manager at C…

1
Boost Your Small Business Website — 13 Essential Updates for More Leads and Sales in 2025 [Ep 048] 25:46

2M ago25:46

25:46

Discover how to optimize your website for 2025 with actionable updates. Learn about emerging design trends and get a practical checklist for reviewing and refreshing your web presence to attract and retain more clients. YOU WILL LEARN: Key website statistics, including that users form opinions in 0.05 seconds and 47% won't wait longer than 2 second…

1
A Proven Roadmap To A Revenue Generating Website In Just One Week [Ep 047] 9:53

2M ago9:53

9:53

Feeling stuck with your website? You launched it with big dreams of attracting clients, growing your business, and boosting your income, but somewhere along the way, things just haven’t clicked. Your site isn’t converting, and those ideal clients? They’re not knocking on your door. I get it—it’s frustrating, and it’s easy to lose confidence in your…

1
Looker Studio & Google Search Console Tips – with SEO R&D Specialist Wojciech Urban 15:33

2M ago15:33

15:33

“My job is to make SEO faster, better, easier, or just simpler,” says SEO R&D Specialist Wojciech Urban of Delante. In this conversation with Lumar’s Chris Spann (Senior Technical SEO Specialist and host of the Human-First Digital Podcast), Urban explores how he uses Google Search Console data in conjunction with Looker Studio get SEO insights. Thi…

1
You Don’t Need to Scrap Your Website! Do These 4 Things Instead [Ep 046] 12:52

3M ago12:52

12:52

On this episode of the pod, we dive into four easy but powerful changes you can make to your current website to help it perform better without a complete redesign. From clarifying your site’s main goal to optimizing your contact page, these tips will ensure your website works hard for your business. YOU WILL LEARN: How to identify and emphasize you…

1
3 Signs You Might Need A Website Audit [Ep 045] 12:23

3M ago12:23

12:23

You know that your website is the first impression your potential clients have of you.But how do you know if it's making the right impression? That's where website audits come in. Let's chat about three reasons why your website might need a website audit. By the end of the episode, you'll understand how a website audit can really uncover those hidd…

1
SEO & EEAT Tips for YMYL Websites – with Amanda Walls 22:28

3M ago22:28

22:28

This week, we're discussing YMYL ("Your Money or Your Life") websites and how to optimize EEAT ("Experience, Expertise, Authoritativeness, and Trustworthiness") factors for better SEO results on websites that operate in YMYL industries like financial services and healthcare. Lumar's Chris Spann is joined by Amanda Walls, Founder and Director of Ced…

1
8 Ways To Make Your Website More Professional And Attract Higher Paying Clients [Ep 044] 18:16

3M ago18:16

18:16

We're discussing how you can elevate your website to look more professional and attract the high-paying clients you want. From branding to user experience, we cover it all. YOU WILL LEARN: How cohesive branding enhances your site's professional appeal. Why simplified navigation can significantly improve user experience. The importance of client-foc…

1
3x Your Website Engagement with These Video Content Strategies from Paige Burns [Ep 043] 27:05

3M ago27:05

27:05

We are going into the power of video content for small businesses with Paige Burns from Main Page Media. Learn how incorporating video into your marketing strategy can significantly boost website engagement and lead conversion. YOU WILL LEARN: Why video is essential for small business marketing The benefits of "docustyle" interview videos How to re…

1
SEO-Friendly Rendering – with Mark Stanford-Janes, Senior Organic Performance Manager 16:31

3M ago16:31

16:31

How your website content renders impacts your SEO performance… Learn rendering best practices for better search engine rankings in this episode of Lumar’s Human-First Digital podcast. Recorded at BrightonSEO, Chris Spann (Senior Tech SEO, Lumar) is joined by Mark Stanford-Janes, Senior Organic Performance Manager at ROAST. Their discussion delves i…

1
3 Mistakes I’ve Made With My Website Design Business And How You Can Avoid Them [Ep 042] 16:23

3M ago16:23

16:23

I share three big mistakes I made while building my business. I'll share personal stories about trying too hard to fit a formal mold, making things more complicated than they needed to be, and thinking I had to make my business huge to be successful. YOU WILL LEARN: Why showing your real self in your business can attract the best clients. How keepi…

1
Rank Higher in Google Search By Syncing Your Website With Google Business Profile [Ep 041] 14:08

4M ago14:08

14:08

Learn the secrets to boosting your website's visibility and credibility through one powerful (and free!) tool — your Google Business Profile. YOU WILL LEARN: How to fully optimize your Google Business Profile for maximum impact The crucial steps to sync your website and GBP for seamless integration Tips to leverage all the features within your Goog…

1
Unlocking the Power of Log Files for Technical SEO – with Beth Woodcock, Tech SEO Specialist 16:40

4M ago16:40

16:40

In this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™. The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and …

1
Virtual Brand Shoots for a Personality Packed Business Website [Ep 040] 20:47

4M ago20:47

20:47

Let's chat virtual brand shoots with Anne Marie, an expert in capturing authentic, personality-packed visuals for entrepreneurs. Learn how this innovative approach to photography can transform your online presence and help you connect more effectively with your audience. YOU WILL LEARN: What virtual photography is and how it differs from traditiona…

1
5 Ways To Determine If Your Blog Is A Success [Ep 039] 24:31

4M ago24:31

24:31

Is your blog truly working for you, or are you just spinning your wheels? We explore what it means to have a successful blog and how to measure its effectiveness. YOU WILL LEARN: The importance of defining success for your blog based on your business goals. Key metrics to track, including traffic, engagement, conversion, and SEO. Tools to help you …

1
AI Search, EEAT, & Structured Data – with Dan Taylor, Head of Technical SEO 23:33

4M ago23:33

23:33

Technical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google's AI Overviews / SGE, and how EEAT and structured data/schema markup play a role in optimizing your website content for AI search. Written Episode Recap: https://www.lumar.io/blog/podcast/podcast-ai-search-eeat-s…

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11 Ways To Drive Traffic To Your Business Website To Boost Sales [Ep 038] 26:48

4M ago26:48

26:48

Find out 11 powerful strategies to drive traffic to your website and boost your sales. YOU WILL LEARN: How to leverage often-overlooked communication channels The importance of creating irresistible downloadable content Strategies for effective email marketing Creative ways to use QR codes for traffic generation The power of internal linking and gu…

1
Why I Don't Use The "F" Word in Website Design (Funnels) [Ep 037] 15:30

5M ago15:30

15:30

Find out why I don't use the "F-word" in web design — and by that I mean "funnels." Learn why traditional sales funnels can be limiting and how we can create more effective, relationship based websites. And find out about my alternative approach such customer journey maps and relationship building that can lead to more trust with your community. YO…

1
How to Structure & Streamline SEO Reports – with Natasha Burtenshaw-deVries 17:19

5M ago17:19

17:19

In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital. Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focus…

1
Is Substack Right for Your Small Business Blog? Answer These 2 Key Questions to Decide [Ep 036] 24:27

5M ago24:27

24:27

Let's chat about Substack vs WordPress for small business blogs. I break down the key features, pros, and cons of each platform, helping you understand which one might be the best fit for your unique needs. And we'll explore real-world examples of how different businesses and content creators are using these platforms effectively. Plus I'll share t…

1
Little Known Ways to Increase Your Visibility with Emily Aborn [Ep 035] 23:16

5M ago23:16

23:16

Are you ready for a visibility boost? In this episode, I chat with content copywriter and fellow podcast host Emily Aborn about little-known ways to increase your online presence. We go deep into dive deep into how your website can be the ultimate tool for attracting your ideal clients and showcasing your brand personality. YOU WILL LEARN: The Magi…

1
The Evolution of SEO & Reddit’s Influence on Search – With Will Critchlow, SearchPilot 34:39

5M ago34:39

34:39

Welcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on …

1
9 Things to Remove From Your Website Immediately [Ep 034] 28:01

5M ago28:01

28:01

Discover the nine things you can remove from your site to enhance user experience and engagement. YOU WILL LEARN How to simplify your navigation menu The impact of eliminating distracting elements like autoplay videos Ways these changes can boost your site's performance How to attract more ideal clients and increase revenue Listen to discover how t…

1
Prepare Your Website for Fall with These 7 Essential Updates [Ep 033] 18:13

6M ago18:13

18:13

Learn 7 essential updates to help you prepare your website for a successful fall season. We'll chat about the importance of reviewing your summer website performance, updating your content for fall, and performing a visual refresh to create a cohesive brand experience. YOU WILL LEARN: How to assess your website's summer performance and identify are…

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Boost Your Business With An FAQ (Frequently Asked Questions) Page [Ep 032] 22:41

6M ago22:41

22:41

Are you tired of losing potential customers because they can't find the answers they need on your website? I'll share the secrets to creating an effective FAQ page that will not only keep your visitors engaged but also boost your business's online presence. YOU WILL LEARN: Why having an FAQ page is crucial for your website How to identify the right…

1
How To Choose a Website Designer You Love (REPLAY!) [Ep 031] 15:08

6M ago15:08

15:08

Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN: How to know if you vibe with their design aesthetic Ways to align with their personality and values The importance of strategic questioning Why clear processes are non-n…

1
How To Know If You’re Ready For A New Website (REPLAY!) [Ep 030] 20:41

6M ago20:41

20:41

How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update. YOU WILL LEARN: Six key indicators that your website may need a revamp How to assess if your site is effectively driving sales and conversions The importance o…

1
3 Best Practices for High Converting Website Design (REPLAY) [Ep. 029] 17:17

6M ago17:17

17:17

We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients. YOU WILL LEARN: Three powerful strategies to boost your website's conversion rate How to effectively track and understand your website's analytics The impact of clean, simple design on visitor eng…

1
Find Out The Secret Behind Your Website's Eye-Catching Design [Ep 028] 18:48

7M ago18:48

18:48

Have you ever wondered where website designers get their inspiration and how they craft those beautiful online homes? I share my design process and the 3 key elements that all play a role in creating the designs I design. YOU WILL LEARN: The critical role of branding in website design How to prioritize copy and its importance to the design The impa…

1
How To Communicate with Your Web Designer — My Top Tips for Success [Ep 027] 20:33

7M ago20:33

20:33

Have you ever struggled to get your vision across to your web designer? Poor communication is one of the most common pitfalls in web design projects, leading to wasted effort, frustration, and even project failure. In this episode, I share tips and strategies to help you master the art of effective client communication and ensure your web design pr…

1
7 Ways Your Website Can Make (Or Save) You Money! [Ep 026] 17:50

7M ago17:50

17:50

Let's explore 7 powerful strategies to transform your website into a revenue-generating and cost-saving tool for your business. Discover how to maximize your online presence and boost your bottom line through smart website integrations and features. YOU WILL LEARN: How to streamline your booking process with appointment schedulers The benefits of i…

1
All Marketing Paths Lead To Your Website With Kristi Mitchell [Ep 025] 22:21

7M ago22:21

22:21

Let's chat about strategic marketing with expert Kristi Mitchell. Learn why having an overarching strategy is essential for marketing success and how your website plays a central role in each stage of the marketing funnel. Discover Kristi's 4-step framework and how to leverage your website effectively at each stage. YOU WILL LEARN: The 4 stages of …

1
How I'm Using Zapier In My Small Business To Save 50% More Time [Ep 024] 22:40

8M ago22:40

22:40

Let's chat about the world of automation and how I'm using Zapier to streamline my small business operations. Here are 3 things you will learn from this episode: Zapier automates repetitive tasks by connecting different apps and services, saving you time and effort. How I use Zapier to streamline processes like forwarding emails, getting payment no…

1
Are You Making These 11 Common Website Mistakes? [Ep 023] 22:30

8M ago22:30

22:30

When it comes to your small biz website, there's a lot more under the hood than just the visible design and content. In this episode, I'm going to peek under the hood and look at 11 technical pitfalls and mistakes businesses make with the back-end of their websites. You'll learn how to prevent these 11 mistakes and what to do instead. Tune in to fi…

1
Transform Your Failed Web Design Project into a Success Story [Ep 022] 22:36

8M ago22:36

22:36

Has your website redesign project turned into a nightmare? Maybe you poured tons of time, money and effort into it, only to end up with an underwhelming site that doesn't reflect your brand or business goals. If you've found yourself disappointed, confused, and embarrassed by the final product, this episode is for you. We'll dive into the common pi…

1
Why Social Media is an Extension of Your Website with Taylor Kloss Pittsinger [Ep 021] 24:13

8M ago24:13

24:13

I chat with Taylor Kloss Pittsinger, owner of Creative TK Marketing, to discuss the important relationship between your website and social media presence. Taylor shares why your social feeds should be an extension and reflection of your website's branding. She offers practical tips to ensure your online presence is cohesive, from optimizing your In…

1
Get Your Website Summer-Ready with These Essential Tips [Ep 020] 18:56

9M ago18:56

18:56

Your website should be an automated lead generation machine, allowing you to truly unplug and enjoy your summer without constant worry. YOU WILL LEARN: The top tips for getting your website "beach ready" so it keeps working hard behind the scenes while you take a break. 👉 For full show notes and resources mentioned in today's episode, head to jenny…

1
Is Your Website Stuck in the Past? Uncover If It's Worth Saving or Starting Fresh [Ep 019] 12:48

9M ago12:48

12:48

Ever find yourself feeling embarrassed to share your website with others? Or maybe your Instagram presence looks drastically different from your outdated website? In this episode, I'm diving into the telltale signs that it's time for a website revamp. YOU WILL LEARN The 3 key components to evaluate to help you decide if your site needs a full makeo…

المدونة الصوتية تستحق الاستماع

Website Optimization بودكاست

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