054: How to Create a Launch-Related Lead Magnet to Boost Your Sales

The Business of Good

Ever poured your heart into growing your list, only to hear crickets when launch day came? I’ve been there too—more than once.

In this episode, I’m pulling back the curtain on the 60-day runway I use to make sure my launches don’t just feel good, but actually work.

At the heart of it?

A lead magnet that’s more than a freebie—it’s the first step toward the transformation you’re selling.

You’ll learn how to...

✨ Build a resource that connects directly to your paid offer (so you attract buyers, not just browsers)
✨ Choose a format your audience will actually finish
✨ Map a simple nurture flow that builds trust long before you open the cart

And I’ll walk you through the real example I’m using right now >>> Why Your Nonprofit Strategy Isn’t Working (And How to Fix It).

You can grab it at janditchfield.co/strategy if you’d like to see this approach in action.

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