#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet?

In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold.

Today’s guest says the future of e-commerce success doesn’t lie in a flashier storefront or a new influencer strategy—it lies in mastering the messy, invisible world of inventory.

I’m excited to welcome back Riikka Söderlund, now Chief Operating Officer at Katana Cloud Inventory.
About Riikka Soderlund
Riikka Söderlund is the Chief Commercial Officer at Katana Cloud Inventory, where she leads the company’s go-to-market strategy, driving growth across marketing, sales, and customer success. With a background as CMO and a proven track record in building scalable systems and high-performing teams, she brings deep expertise in data-driven growth, B2B SaaS, and customer-centric strategy. Her work at Katana has helped power over $2 billion in annual sales order volume by enabling small and medium-sized manufacturers to modernize their operations and scale efficiently.
Resources

Katana: https://katanamrp.com/
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