أفضل بودكاسات The Agile Brand (2025)

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638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

2d ago28:17

28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners …

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#637: Redefining the customer experience with The Office of Experience and Mack Trucks 28:17

4d ago28:17

28:17

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes i…

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#636: Building resilience in customer service operations with John Finch, RingCentral 30:40

6d ago30:40

30:40

What would happen to your business if your customer service operations went down right now? Do you have the tools and strategies in place to handle a sudden crisis, or would your contact center be scrambling to meet demand? Today, we’re discussing how AI and cloud-based solutions can help organizations manage crises and enhance customer service ope…

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#635: Taco Bell's Return to the Big Game and Creating a Successful Niche Agency with Guto Araki and Alex Jacobs, Biite 38:06

9d ago38:06

38:06

Super Bowl ads are often the pinnacle of advertising creativity and cultural relevance. But with Taco Bell's return after a three-year hiatus, how do you craft a campaign that doesn't just capture attention but also becomes a moment fans will never forget? Joining us today are two creatives reshaping the way we think about food, culture, and brandi…

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#634: Delivering seamless experiences with CDP, featuring Beth Scagnoli, Redpoint Global 36:02

11d ago36:02

36:02

Are brands that lack a robust Customer Data Platform strategy losing the ability to deliver seamless, personalized customer experiences in an increasingly data-driven world? Today, we’re joined by Beth Scagnoli, Vice President of Product Management at Redpoint Global, a company at the forefront of data-driven customer experience solutions. Beth’s e…

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#633: Navigating the future of search with A.J. Ghergich, Botify 33:04

13d ago33:04

33:04

With seismic shifts happening across the search landscape, is your brand ready to adapt to the next wave of disruption—or will your competitors leave you in the dust? Today, we’re joined by A.J. Ghergich, Vice President of Consulting Services at Botify, a leading enterprise SEO platform. A.J. is an expert in navigating the ever-changing search and …

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#632: Driving measurable retail growth with Cédric Chereau, EagleAI 29:55

16d ago29:55

29:55

Retailers are sitting on a goldmine of data, but with only 20% leveraging it to its full potential, can AI bridge the gap between potential and action, and drive measurable revenue growth? Today, we’re joined by Cédric Chereau, Managing Director at EagleAI, an industry leader specializing in loyalty, personalized promotions, and omnichannel marketi…

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#631: SMS and meaningful customer connections with Amanda McGuckin Hager, TrueDialog 24:54

18d ago24:54

24:54

With over 75% of consumers preferring text messages over email or calls, are brands missing a critical opportunity to connect meaningfully with their customers? Today, we’re joined by Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog, where she’s leading the charge in leveraging SMS to create stronger connections between businesses and t…

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#630: Can Netflix, Delta, and Amazon teach us how to improve the patient experience? Featuring Adeline Ashley from Sitecore 26:50

20d ago26:50

26:50

If we can binge-watch our favorite shows or have groceries delivered with a tap, why does navigating healthcare still feel like a maze? Is it time to rethink the patient experience from the ground up? Joining us today is Adeline Ashley, Director of Customer Engagement at Sitecore and author of the groundbreaking book, Shop Stream Heal: Transforming…

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#629: Why generative AI transparency is so important with Matt Van Itallie, Sema Software 32:09

23d ago32:09

32:09

Do you know who—or what—created the foundation of your software? And can you trust it? Today, we’re joined by Matt Van Itallie, CEO of Sema Software, a leading code and software analytics platform that has analyzed over $1 trillion worth of software. A lifelong tech expert, Matt has been instrumental in shaping the AI industry with innovations like…

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#628: Why leaders need to become more self-reliant with Maha Abouelenein 28:07

25d ago28:07

28:07

Are you truly self-reliant, or are you relying on outdated strategies to navigate modern challenges? Today, I’m joined by Maha Abouelenein, author of the best-selling book 7 Rules of Self-Reliance. With over three decades of experience helping global giants like Google, Netflix, and Uber, Maha is a leading expert in modern communication strategies,…

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#627: The forces redefining brand loyalty with Ian Baer, Sooth 33:17

27d ago33:17

33:17

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape? Today, I’m joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world’s most prominent advertising organizations, including Publicis, TBWA, and Omnicom’s Rapp …

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#626: Building customer success instead of vendor lock-in with Toya Del Valle, Cornerstone 31:54

30d ago31:54

31:54

Is your business building true customer loyalty—or is it just locking customers into a system they can’t escape? Today, we’re joined by Toya Del Valle, Chief Customer Officer at Cornerstone, a workforce agility company that supports over 7,000 customers, including global leaders like Samsung and UPS. With a unique journey from HR director to CCO, T…

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#625: Creating an agile brand with composable approaches, featuring Chris Bach 47:35

1M ago47:35

47:35

“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day. Today we’re going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of so…

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#624: 2025 hiring strategies and how to plan with Sue Keith, Landrum Talent Solutions 27:42

1M ago27:42

27:42

As we move into 2025, are your hiring strategies aligned with the realities of the marketing job market, or are you basing decisions on outdated assumptions? In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about the current job market for…

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#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs 36:03

1M ago36:03

36:03

Is your brand ready to thrive in a world where AI-driven agents become the primary point of contact for your customers? Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through cutting-edge technology. Gil recently spearheaded a global survey in collaboration with McCan…

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#622: Balancing AI optimism with realism, with Stefan Weitz, HumanX Conference 29:55

1M ago29:55

29:55

With AI adoption on the rise, how should businesses balance their optimism with the challenges of regulation and ethics? Today, we’re joined by Stefan Weitz, the CEO of HumanX Conference. Stefan brings a wealth of expertise on how organizations can leverage AI to enhance their business capabilities while navigating the challenges of ethics, regulat…

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#621: The evolving buyer's journey with Liz Robillard and Kristin Schoenstein, WBR 26:57

1M ago26:57

26:57

eTail Palm Springs is coming up soon - February 24-27 in Palm Springs, CA, and I can’t wait - make sure to register while you still can! Today we’re going to talk about the evolving buyer’s journey, and how good data that drives personalization and effective usage of AI are driving today’s leading e-commerce brands. We’ll also explore what attendee…

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#620: How small businesses continue to thrive with Emily Washcovick, Yelp 37:09

1M ago37:09

37:09

In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out? Today, I’m thrilled to be joined by Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp, join us. Emily works closely with small businesses across the country, helping them navigat…

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#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI 27:03

2M ago27:03

27:03

Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier? Welcome to today’s episode, where we’re discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, …

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#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP 32:06

2M ago32:06

32:06

As AI increasingly generates content, is it creating a better internet—or is it quietly eroding the authenticity we value online? oday, we’re excited to welcome Nick Gernert, CEO of WordPress VIP, the enterprise CMS behind some of the biggest media and enterprise websites. With extensive experience overseeing a platform that powers millions of webs…

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#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com 27:07

2M ago27:07

27:07

Are small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements. Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do T…

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#616: Synthetic personas in market research with Ali Henriques, Qualtrics 29:12

2M ago29:12

29:12

What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers? Today, we’re joined by Ali Henriques, Global Director of Edge at Qualtrics. Ali is here to discuss how synthetic personas, AI, and digital qualitative tools are reshaping the future of market research, and share some insights …

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#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext 30:26

2M ago30:26

30:26

Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers and retailers? Today, we’re thrilled to welcome Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. Joe is here to share insights into the 2024 holiday shopping season based on early Blac…

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#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia 31:45

2M ago31:45

31:45

Have you ever considered that society might trust individuals more than your brand? If you’re not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to connect with your audience on a deeper level. Today we’re diving into the power of influencers, the unique challenges of B2B advocacy, and …

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#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour 29:24

2M ago29:24

29:24

Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I’d like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless C…

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#612: Shared understanding of business needs with Patty Soltis, Upwork 30:50

2M ago30:50

30:50

As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to talk about the need for everyone on a team to understand the business needs and objectives of the overall organization or business unit they are contributing to. To help me discuss this topic, I’d like to welcome Patty Soltis, Senior Custom…

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#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario 16:32

2M ago16:32

16:32

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s le…

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#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler 25:43

2M ago25:43

25:43

What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by offering rewards that your customers are already looking for—are you ready to drive loyalty through car rentals? Today, we’re diving into strategies for boosting engagement in loyalty programs with Al…

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#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore 37:31

3M ago37:31

37:31

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences. Today, we’re exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Mar…

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#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite 29:00

3M ago29:00

29:00

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability. Today we’re exploring the C-suite’s perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media perf…

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#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove 27:37

3M ago27:37

27:37

Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, those who fail to adapt may find themselves left behind. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands …

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#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely 21:29

3M ago21:29

21:29

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all abou…

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#605: AI agents working across the marketing workflow with Kevin Li, Optimizely 29:48

3M ago29:48

29:48

What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing both creativity and productivity—are you ready to transform your marketing team? I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of t…

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#604: Creating a great post-purchase customer experience with Colleen Coulter, Route 27:08

3M ago27:08

27:08

While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships. Today we’re going to talk about how to create a great pos…

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#603: What happens to marketers if Google is split up? Featuring Steven Read, Chief Product Officer at adMarketplace 23:35

3M ago23:35

23:35

What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink of a seismic shift in how we access information and advertise online? Today, we’re exploring the potential breakup of Google and its implications for consumers, advertisers, and publishers with Steven R…

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#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica 37:06

3M ago37:06

37:06

How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language, in real-time. Could that transform your customer experience? Welcome to today’s episode, where we’re discussing how to break down language barriers in customer service with Mike Clifton, and Max Schw…

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#601: Improving the Customer Experience in a Feedback Recession with Isabelle Zdatny, Qualtrics 28:04

3M ago28:04

28:04

What if your customers are staying silent after a bad experience - or even a good one for that matter? If you’re waiting for feedback to drive improvement, the silence might already be costing you more than you think. Today we’re exploring the future of customer feedback with Isabelle Zdatny, Head of Thought Leadership at the XM Institute at Qualtr…

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#600: AI Agents in Marketing with Raj Rikhy, Microsoft 33:19

3M ago33:19

33:19

Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, Principal Product Manager at Microsoft. We’ll explore the functionalities and strategic uses of AI agents and how marketers can leverage them to enhance their initiatives. About Raj Rikhy As a Principal…

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#599: Increasing AI literacy to improve outcomes with Jason Lapp, Beautiful.ai 37:55

3M ago37:55

37:55

Are your employees afraid that AI will take their jobs, or maybe not even something as extreme as that but still uknown? As AI transforms the workplace, understanding how to make your teams feel more comfortable with these tools might be the key to your organization’s success. Today we’re exploring how AI literacy can transform the workplace with J…

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#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount 27:28

3M ago27:28

27:28

Are you keeping up with the changing payment preferences of your customers? From Buy Now, Pay Later (BNPL) to digital wallets, if your payment strategy isn’t evolving, you might be missing out on where your customers want to be. Welcome to today’s episode, where we’re exploring the rapidly changing landscape of online payments with Will Mavromichal…

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#597: Engaging with Gen Z on retail with Teddy Solomon, Fizz 24:41

3M ago24:41

24:41

Are you prepared for the next wave of retail disruption? The rules of commerce are being rewritten as you’re listening to this show even, and if you’re still relying on traditional platforms, you may be missing out on what’s next. Today we’re exploring the future of retail with Teddy Solomon, Co-Founder and COO of Fizz. We’ll dive into the shifting…

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#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork 43:22

4M ago43:22

43:22

Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer at Upwork. Melissa has been instrumental in some of the most significant industry shifts, from digital music at Pandora to ridesharing at Lyft and more. Today, she'll share her insights on the intersec…

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#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions 29:51

4M ago29:51

29:51

In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. RESOU…

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#594: Designing for infinite moments of truth with Stratton Cherouny, The Office of Experience 30:43

4M ago30:43

30:43

How can a single “moment of truth” with your brand exist when customers are unique, their experiences personalized, and the world continually changing? What if the success of your brand depends not on a single moment, but on an unlimited number of moments you might not even be aware of? This episode is brought to you by The Office of Experience, a …

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#593: Integrating AI into enterprise marketing operations with Adam Brotman, Forum3 38:18

4M ago38:18

38:18

AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing. Today we’re going to talk about the reality of AI adoption in the enterprise, and how marketers should be thinking ab…

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#592: Sending the right message at the right time with John Kim, SendBird 40:23

4M ago40:23

40:23

Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather than attracting them? Today we’re going to discuss advanced customer interaction strategies with John Kim, Co-Founder & CEO of Sendbird. We’ll dive into the effectiveness of in-app messaging, the ris…

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#591: Building an accessible digital experience with Jennifer Griffin Smith, Acquia 28:24

4M ago28:24

28:24

This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challenges with digital platforms, including an inaccessible web layout, video or audio content without transcriptions and more. Today we’re going to talk about what it means to provide a truly accessible d…

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#590: AI in marketing highly regulated sectors with Nauman Hafiz, Constellation 35:35

4M ago35:35

35:35

With 40% of marketers experiencing more responsibility in the workplace according to a recent MarketingWeek survey, it is clear that marketing teams are being asked to do more with the same or less time and resources. Today we’re going to talk about the role of AI in transforming marketing in regulated sectors with Nauman Hafiz, Chief Technology Of…

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#589: Product-led Growth and AI with Sonal Mane, Databricks 36:30

4M ago36:30

36:30

Today we’re going to talk about the innovative use of AI in driving product-led growth with Sonal Mane, Senior Director of Digital Customer Experience and Growth at Databricks. RESOURCES Databricks website: https://www.databricks.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design…

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