#708: How commerce media is changing advertising with Eric Brackmann, Koddi

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

If you think commerce media is just a buzzword or a trend, think again.

It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably falling behind.

Today I’m joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media networks currently valued at over a billion dollars. Eric has helped Koddi scale its commerce media platform beyond travel into grocery, quick commerce, and even automotive, giving him a sharp perspective on where the industry is headed and what marketers need to do now to stay relevant.
About Eric Brackmann
Eric Brackmann, VP of Commerce Media at Koddi, has more than 15 years of experience shaping the media industry. Prior to joining the leadership team at Koddi, he held key roles at Criteo, HookLogic (acquired by Criteo) and Accenture.
As VP of Commerce Media at Koddi, Eric spearheaded the launch of Koddi Ads. He is responsible for overseeing the company's commerce media business, including strategy, operations and customer success. Eric serves as a respected consultant and thought leader among top business leaders.
Eric Brackmann on LinkedIn: https://www.linkedin.com/in/ericbrackmann/
Resources
Koddi: https://www.koddi.com https://www.koddi.com
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