#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Agility can often get framed as driving massive transformation—but sometimes it’s the milliseconds that matter. When every digital moment counts, small gains in speed and efficiency can have a disproportionately large impact on customer lifetime value and brand loyalty.

If you could speed up every digital interaction your customers have with your brand by a full second, what would that be worth to your business?
Today we’re going to talk about how even seemingly minor improvements in speed and performance can have outsized impact on customer experience—and revenue.

To help me discuss this topic, I’d like to welcome Jaxon Repp, Field CTO at Harper.
About Jaxon Repp
Jaxon Repp, Field CTO at Harper, has over 25 years of experience architecting, designing, and developing enterprise software. He is the founder of three technology startups and has consulted with multiple Fortune 500 companies on IoT and Digital Transformation initiatives. A partially-reformed developer, he understands what it’s like to wrestle with technology instead of benefiting from it, and believes passionately that if the Jetsons never had an episode where a config file error brought down the food-o-matic, it surely should not be a problem now.
RESOURCES
Harper: https://www.harpersystems.dev/
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