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The “Big 3” Conversion Rate Optimization (CRO) Framework for DTC eCommerce and Customer Retention
Manage episode 347374305 series 3406228
المحتوى المقدم من Blake Imperl. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Blake Imperl أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A lot of talk is around "tech-enabled retention" tools (like email & SMS) as being the primary driver of getting people to come back and buy again... but good CRO is vastly underrated.
Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again.
Hint: it doesn’t require fancy tools or apps… but instead returns to the fundamentals of consumer psychology.
This is a must-listen for anyone looking to improve their eCommerce website experience.
If you’re looking to turn transactional email and SMS into a retention powerhouse for your eCommerce store, then you need Wonderment. Improve customer retention and happiness metrics with proactive order updates and native order tracking pages. Trusted by 400+ leading Shopify brands. Check out www.wonderment.com today.
Watch the video format of today's episode here.
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Learn more about Will and Conversion Advocates here
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