222: Google still hungry for cookies, and addressing your detractors

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media.

• How to follow up with an NPS survey
• Google's surprising U-turn on third-party cookies on Chrome
• What Google's decision to keep third party cookies on Chrome means for advertisers
• Rudy Willingham's latest art projects inspired by Simone Biles

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [e-mail]

· Survey: imageseven.typeform.com