221: What is a Design System and do I need one?

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi

In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI’s new campaign involving the Olympics.

• Out of home is a growing driver of ROI in media mix
• Design Systems vs. Style Guides
• Design Systems 101
• AAMI shows support for ‘athletes in the making’ in new campaign via Ogilvy

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [e-mail]

· Survey: imageseven.typeform.com