Nonprofit Marketing Strategy: Mastering Nonprofit Messaging with Kathryn LeBlanc

Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

Do donors realy know what you do and how you do it? Join us for an insightful conversation with Kathryn LeBlanc, a communications consultant specializing in social impact. Kathryn shares her expertise on overcoming common nonprofit messaging challenges, creating concise and emotionally resonant messages, and developing strategic communications plans.
Discover how to craft messaging that resonates with your audience, builds your nonprofit’s brand, and drives action. From crafting a one-liner to rolling out a full communications strategy, this episode is packed with actionable advice for nonprofits looking to enhance their communication efforts.
Nonprofit Marketing Strategy: Mastering Nonprofit Messaging – The Highlights:

• Why concise messaging resonates better with donors and supporters.
• How to identify and narrow your nonprofit's target audience.
• Building your nonprofit's message guide and communication strategy.
• Tips for operationalizing your messaging across teams.
• How to bridge gaps between internal and external communications.

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About Kathryn LeBlanc:
Kathryn founded LeBlanc (& co.) Communications, an agency that uses strategy, brand design, campaigns, and training to help social impact organizations fulfil their missions and drive social change. They serve a roster of local, national, and international clients that advance social good. Their client base includes nonprofits, philanthropy, labour, government, and mission-aligned businesses.
Actionable Tips for Clear Nonprofit Messaging:

1. Create a Message Guide and Communication Strategy: These documents should be separate, clear, and shared consistently across your team.
2. Focus on Building Internal Cohesion: A well-aligned team is better equipped to handle both day-to-day communications and unexpected crises.
3. Develop a Crisis Communications Plan: Create a plan outlining how your organization will respond to incidents, emergencies, and crises. Assign roles, establish protocols, and train your team regularly to ensure a swift, unified response when needed.

Resources and Links:

• Kathryn LeBlanc's Communications Consulting Firm
• Downloadable Communication Strategy Template
• Connect with Maria
• Connect with Kathryn
• Watch this episode on YouTube.

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