Digital: Story Data

Storytelling For Business

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل two أعوام

المحتوى المقدم من Katie Flamman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Katie Flamman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This Is Woman's Work with Nicole Kalil

1
QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 6 أيام33:58

التشغيل لاحقا

قوائم

إعجاب

احب

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عام واحد 28:36

MP3•منزل الحلقة

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it?

Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT.

Key Takeaways:

Digital advertising can make a difference in marketing, but not every business needs a website.
Data analysis can uncover stories hidden in business data, and AI tools can assist in this process.
Understanding customer profiles and crafting personalized messages is crucial for effective marketing.
Building relationships and maintaining authenticity are key to business success.
Calculating ROI in digital advertising is essential for strategic decision-making.

Guest Information

MICHAEL HUMPHREY -Co-Founder, Digibubble

Website: digibubble.co.uk

Email: mike@digibubble.co.uk

Links to tools Michael mentioned:

ROI for digital advertising - https://www.digibubble.co.uk/roi-calculator/

Bonus tool – check how far your website meets Google’s standards:

Website Grader - https://www.digibubble.co.uk/website-grader/

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

21 حلقات

Digital: Story Data

Storytelling For Business

published منذ عام واحد

MP3•منزل الحلقة

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it?

Key Takeaways:

Digital advertising can make a difference in marketing, but not every business needs a website.
Data analysis can uncover stories hidden in business data, and AI tools can assist in this process.
Understanding customer profiles and crafting personalized messages is crucial for effective marketing.
Building relationships and maintaining authenticity are key to business success.
Calculating ROI in digital advertising is essential for strategic decision-making.

Guest Information

MICHAEL HUMPHREY -Co-Founder, Digibubble

Website: digibubble.co.uk

Email: mike@digibubble.co.uk

Links to tools Michael mentioned:

ROI for digital advertising - https://www.digibubble.co.uk/roi-calculator/

Bonus tool – check how far your website meets Google’s standards:

Website Grader - https://www.digibubble.co.uk/website-grader/

Your host:

KATIE FLAMMAN (she/her)

Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.

Website: www.katieflamman.co.uk

Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/

Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/

Presenting services: https://katieflamman.co.uk/presenting/

Get in touch for a FREE demo read of your script:

Email: katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: https://www.instagram.com/katieflamman/

X / Twitter: https://twitter.com/KatieFlamman

21 حلقات

كل الحلقات

1
Seasonal Stories: Behind the Scenes at Santa Inc 17:34

منذ 12 weeks17:34

17:34

It’s nearly Christmas! Which means it’s that time of year a certain someone with the biggest personal brand going gets the festive cogs in motion to being it all to life. Santa! So, who better to explore Santa Incorporated than the CEO herself, Hollie Tinsel! Hollie explores how Santa’s narrative has evolved over time and the moment she thought the brand was over, brought down by Miracle of 34th Street. She shares how to cope with these negative narratives in business and how to stay authentic. We also get a sneaky peek behind the scenes into Santa’s operations and how to create a positive workplace culture. Hollie was a festive delight to talk to and I’m sure you’ll learn a lot from how Old St. Nick runs his business. “That negative storyline actually ended up strengthening Santa’s brand” – Hollie Tinsel Key Takeaways Storytelling is essential for building customer relationships. Authenticity is key, even in challenging situations. Understanding your audience is crucial for success. A positive workplace culture enhances employee satisfaction. Coping with negative narratives can strengthen your brand. You’ll hear about: 00:00 – The moment Hollie thought it was over for Santa 02:53 - The Importance of Santa's Brand Story 05:47 - Santa's Origin and Authentic Brand Story 08:08 - Coping with Negative Narratives About Santa 10:07 - Operations at Santa Incorporated 12:34 - Work Culture and Values at Santa Incorporated 13:54 – Storytelling Key Takeaways and Conclusion You can find out more about Katie Flamman, your host, by visiting: https://katieflamman.co.uk If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: katie@katieflamman.co.uk Sign up for Katie's Monthly Missive here: https://katieflamman.co.uk/subscribe/ To keep up with Katie's working life, follow her on instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/ Today's guest was Hollie Tinsel, COO of Santa Incorporated. You can reach Hollie by sending a letter care of Santa Claus, North Pole. Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next Season. Merry Christmas!…

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Physical: Body & Soul 25:34

منذ 1 year25:34

25:34

Is it enough to tell your story or should you be embodying your story? Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling. The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing! Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story. Key Takeaways Connect with your body and emotions to make a greater impact with your storytelling. A story needs a character, an event, and a transformation. The three most important stories a business can tell are the story of origin, the purpose story, and the client's story. Use metaphors to tell stories with numbers and data. Guest Information STACIA KEOGH - Embodied Speaking & Story Coach Email story@staciakeogh.co.uk Website: https://staciakeogh.co.uk PODCAST: FINDING MY VOICE GIVE IT A LISTEN! Resources and people Stacia mentions: Tony Robbins: https://www.tonyrobbins.com/biography/ Seth Godin: https://www.sethgodin.com Seth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq Phil Knight: https://en.wikipedia.org/wiki/Phil_Knight Phil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK Daniel H Pink: https://www.danpink.com/ Daniel H Pink, “Drive: The Surprising Truth about what Motivates us” https://amzn.eu/d/gSechAK Coldwell Banker Real Estate: https://www.youtube.com/@coldwellbanker Dove: Change One Thing Campaign: https://www.youtube.com/watch?v=c96SNJihPjQ Always: #LikeAGirl Campaign: https://www.youtube.com/watch?v=joRjb5WOmbM Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman…

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Digital: Story Data 28:36

منذ 1 year28:36

28:36

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it? Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT. Key Takeaways: Digital advertising can make a difference in marketing, but not every business needs a website. Data analysis can uncover stories hidden in business data, and AI tools can assist in this process. Understanding customer profiles and crafting personalized messages is crucial for effective marketing. Building relationships and maintaining authenticity are key to business success. Calculating ROI in digital advertising is essential for strategic decision-making. Guest Information MICHAEL HUMPHREY -Co-Founder, Digibubble Website: digibubble.co.uk Email: mike@digibubble.co.uk Links to tools Michael mentioned: ROI for digital advertising - https://www.digibubble.co.uk/roi-calculator/ Bonus tool – check how far your website meets Google’s standards: Website Grader - https://www.digibubble.co.uk/website-grader/ Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman…

1
Classics: Literary Lifeskills 27:45

منذ 1 year27:45

27:45

We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling. Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience. Key Takeaways: Everyone's attention span is short, making entertainment a crucial factor in effective communication. Techniques from classical storytellers like Homer and Shakespeare are still incredibly useful in captivating modern audiences. While most businesses communicate using rhetoric, the art of persuasion, the changing landscape requires the use of dramatic techniques to win and retain attention. To tell a memorable story, focus on empathy, suspense, and surprise to reward the audience's attention. Homer's Iliad serves as a model for an effective story, emphasising the importance of limiting focus, starting just before a change, centralising the story around one person, and depicting choices made under pressure. Guest Information DR JAMES MCCABE -The Story Doctor – Storytelling Consultant, Speaker and Author. Want to find out more or work with James? Here’s the contact info: Email: james.mccabe@web.de LinkedIn: https://www.linkedin.com/in/drjamesmccabe/ Further info: https://businessofstory.com/podcast/rhetoric-vs-narrative/ https://vimeo.com/getbroadcasting/review/352498092/07e0f9d796 https://vimeo.com/getbroadcasting/review/352497780/e08e111cdd Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman…

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Truth: LinkedIn Legend 27:37

منذ 1 year27:37

27:37

If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user. Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform. She explains the importance of authenticity, the power of connecting and commenting as well as what to do and not to do if you want to make the most of LinkedIn Takeaways Authenticity is key. Be yourself and don't be afraid to stand out. Engage with the LinkedIn community by starting conversations and interacting with others' content. Share personal stories to connect with your audience and showcase your values. Avoid common mistakes on LinkedIn, such as not filling out your profile or not getting involved in conversations. Consider setting boundaries on what personal information you share on LinkedIn. Guest Information LEA TURNER - LinkedIn trainer, Speaker, Charity Director and Founder of the HoLT business community. Want to find out more about Lea? Here are all the links you need: Website: www.leaturner.co.uk LinkedIn: https://www.linkedin.com/in/lea-turner/ Instagram: https://www.instagram.com/leadoeslinkedin/ YouTube: https://www.youtube.com/channel/UCLdp5SbR19GZJ0nE_fU4hEg X / Twitter: https://twitter.com/leadoeslinkedin Facebook: https://www.facebook.com/LeaDoesLinkedIn/ Lea is a Director of the charity, Hope4. Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond? Click for more info: Website: https://hope4.org Donate: https://donorbox.org/hope4donate Get in touch here: Email: help@hope4.love Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman…

1
Legacy: Winnie The Pooh 27:27

منذ 1 year27:27

27:27

All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people? How do you tell that story? Well that’s what Neil Reed does, he and his wife own Pooh Corner in the village where A.A Milne wrote his famous Winnie The Pooh books. As well as housing a cosy tea room Pooh Corner also has a Pooh-seum with items telling the story of Winnie The Pooh. In this episode Neil shares how he brings his passion and dedication to the business and helps even the most dedicated Pooh fans learn more about their favourite bear and his history. Key Takeaways 1. Educate Your Customers: Neil emphasizes the importance of educating visitors about the brand and giving them a memorable takeaway. Share elements of your brand story that customers may not know, just like the constantly updated Pooh-Seum at Pooh Corner. 2. Listen to Your Customers: Remember, every customer has a story to tell. Take the time to listen to their why and make them feel seen and heard. Building these relationships can lead to repeat business and loyal customers. 3. Brands Evolve: Neil starts every day thinking about how to move the business forward, whether it's a small change or a significant investment. Keep evolving your brand to stay relevant and engaging for your audience. Guest Information NEIL REED Owner, Pooh Corner, Hartfield Website: https://poohcorner.co.uk Online shop: https://shop.poohcorner.co.uk Email: info@poohcorner.co.uk Tel: 01892 771155 Neil’s guitar company: https://www.fanoguitars.com Email: info@fanoguitars.com Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman…

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Creative: Content & Connections 28:19

منذ 1 year28:19

28:19

There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films. So she knows a thing or two about creativity and storytelling. Melanie’s passion for storytelling and video comes from watching adverts in the 1980s and ‘90s. In fact we can all learn something from them and they way they built emotional connections with their audience. Melanie also shares tips on how to do video without being in front of the camera and do it without breaking the bank! Takeaways Creativity doesn't follow the rules. You can learn the rules but be original and break them to make your storytelling messages stand out. Create content that is authentically you and speaks in your voice to attract the people you want to do business with. Drip feed your brand story throughout the year to create an emotional connection with your audience. Focus on one social media platform where your audience hangs out and build meaningful relationships through conversations. Utilise free marketing tools and resources to create varied and interesting content, and consider collaborating with others to expand your reach. Guest Information MELANIE PERRY Founder, Poppy Perry Media Want to work with Melanie? Get in touch with her here: Linktree: https://linktr.ee/MelaniePerry BOOK A VISIONARY VOYAGE SESSION: https://calendly.com/book-your-slot/visionary-voyage BOOK A STARRY EYED EXPEDITION: https://calendly.com/book-your-slot/starry-eyed-expedition-1-hour-197 BOOK AN EAGLE EYE SESSION: https://calendly.com/book-your-slot/eagle-eye WATCH SCOOTCH: https://vimeo.com/ondemand/scootch CR38IVES Networking group for Creative Professionals. YOUTUBE: @CR38IVES FACEBOOK: @CR38IVES INSTAGRAM: @CR38IVES TWITTER: @CR38IVES TIKTOK: @CR38IVES LINKEDIN: https://www.linkedin.com/company/86627991 Your host: Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman…

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Family: Animal Magic 25:34

منذ 1 year25:34

25:34

Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets. In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses. Jenny also shares some stories of unusual animal cases she’s been part of - including some interesting methods for operating on tortoises, giraffes and fish. Key Takeaways Be passionate about your purpose and values in your business. Build relationships and treat clients with care and respect. Embrace corporate social responsibility and tell people what you are doing - it makes for fabulous story telling Share your experiences. Guest Information JENNY CHRISTOPHERSON Founder and Veterinarian, Portland Vets. https://portlandvets.co.uk/ Your host: KATIE FLAMMAN (she/her) Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman…

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Pictures: Visual Vocab 33:31

منذ 1 year33:31

33:31

Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller. Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling. But Roxy’s journey hasn’t always been easy, she’s had to rewrite her inner story and overcome her own limiting beliefs as well as the trials of running a business. Key Takeaways Structure is key in storytelling - you need a beginning, a middle and an end! Share both successes and challenges when telling stories Your stories need purpose and relatability. Each story should have a specific purpose. Show your authenticity through your origin and impact stories. Use an effective call to action - but don’t bamboozle your audience with dozens of things to do or make it too complicated. Guest Information Roxy van der Post (she/her) Founder and Creative Director, Mysotis Film and Photography Contact details Website: https://www.myosotisfilmphotography.co.uk/ LinkedIn: https://www.linkedin.com/in/roxyvanderpost/ Instagram: https://www.instagram.com/myosotisfilmphotography/ Email: myosotisfilmphotography@gmail.com Roxy mentions a company called Muse Storytelling. Here’s their website: https://www.musestorytelling.com Your host: KATIE FLAMMAN Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media. Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman…

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Toolkit: Season 2 Takeaways 41:51

منذ 1 year41:51

41:51

Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story. You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Iliad too. You can’t call this podcast bland! And we’re kicking off this season with the key takeaways from all 8 of Katie’s guests so you can get going straight away. KATIE FLAMMAN (she/her) (Series Host) Website: www.katieflamman.co.uk Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/ Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/ Presenting services: https://katieflamman.co.uk/presenting/ Get in touch for a FREE demo read of your script: Email: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: https://www.instagram.com/katieflamman/ X / Twitter: https://twitter.com/KatieFlamman Here are the contact details of all the season 2 guests featured in this episode, in order of appearance. MELANIE PERRY (from episode 14) Founder, Poppy Perry Media Linktree: https://linktr.ee/MelaniePerry ROXY VAN DER POST (from episode 12) Founder and Creative Director, Mysotis Film and Photography Website: https://www.myosotisfilmphotography.co.uk/ LinkedIn: https://www.linkedin.com/in/roxyvanderpost/ Instagram: https://www.instagram.com/myosotisfilmphotography/ Email: myosotisfilmphotography@gmail.com STACIA KEOGH (from episode 19) Embodied Speaking & Story Coach Email story@staciakeogh.co.uk Website https://staciakeogh.co.uk LEA TURNER (from episode 16) LinkedIn trainer, Speaker, Charity Director and Founder of the HoLT Website: www.leaturner.co.uk LinkedIn: https://www.linkedin.com/in/lea-turner/ JENNY CHRISTOPHERSON (from episode 13) Founder and Veterinarian, Portland Vets https://portlandvets.co.uk MICHAEL HUMPHREY (from episode 18) Co-Founder, Digibubble Website: digibubble.co.uk Email: mike@digibubble.co.uk NEIL REED (episode 15) Owner, Pooh Corner, Hartfield Website: https://poohcorner.co.uk Online shop: https://shop.poohcorner.co.uk Email: info@poohcorner.co.uk Dr JAMES MCCABE (episode 17) The Story Doctor – Storytelling Consultant, Speaker and Author. Email: james.mccabe@web.de LinkedIn: https://www.linkedin.com/in/drjamesmccabe/…

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Scrooge’s Secrets: Creative Corporate Content from ‘A Christmas Carol’ 18:51

منذ 1 year18:51

18:51

This special festive episode of Storytelling For Business delves into the timeless lessons of "A Christmas Carol" and how they can inspire effective storytelling for businesses today. Yes, 180 years on from when it was first published. Katie Flamman discusses the relevance of Ebenezer Scrooge's transformation in relation to modern business practices, drawing attention to five key takeaways for business owners. Goodwill: Investing in Your Staff: Future Planning: Transformation: Spirit of Christmas: And whilst this is a Christmas special these are lessons that will see you through 2024 and beyond. Speaking of 2024 keep your eyes peeled and ears tuned in for Season Two, packed with even more captivating content to elevate your brand narrative and engage your audience. It’s due early February. Voice Over Credits Katie Flamman – your host! Please get in touch for voice overs, presenting and podcast hosting katieflamman.co.uk katie@katieflamman.co.uk Phone: 01892 249001 Linkedin: Katie Flamman Instagram: @katieflamman Bhavishna Parmar – Scrooge’s Niece Bhav specialises in voice overs with British English, British Urban, and Indian accents. She’s a trained actor and loves projects with a strong narrative and meaningful message. voiceofbhavnisha.com voice@voiceofbhavnisha.com Instagram: @voiceofbhavnisha LinkedIn: Bhavnisha Parmar Ruth Urqhart – Narrator Ruth is an award winning, Scottish female voice over artist and character voice actor. Ruth has provided voice overs for TV and radio commercials, global brands and corporate films as well as e-learning and online courses, medical narration, video explainers, and over 190 audiobooks. ruthurquhart.com ruthvoiceartist@gmail.com Philip Banks – Ebenezer Scrooge British voice actor Philip Banks is recognised globally for his work voicing news and TV networks including the BBC, CNN and CNBC. High profile projects include the world premiere of Star Wars Rogue 1 and The Queen starring Dame Helen Mirren. 300 million Americans know Philip for his TV Promo work for The Tonight Show with Jimmy Fallon and Late Night with Seth Meyers. Email: banksey@voiceoverist.uk https://www.facebook.com/watch/?v=923304497869591 https://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-46100326 IMDb: Philip Banks Tim Odofin – Charity gentleman and Ghost of Christmas Past Tim is an award-winning UK-based, African British voice actor. African accents are Tim’s niche - his voice will take you on a tour of North, East and West Africa as he can do the lot! Tim is experienced in commercials, explainer videos, promos and games. timodofin.com tim@timodofin.com Drew Campbell – Marley’s Ghost Drew is a multi award-winning British voice actor with a music background. Born and bred in Carlisle, he has a natural northern accent that’s pleasant on the ear. voiceofdrew.com drew@voiceofdrew.com Facebook: DrewCampbellVO X: @DrewCampbellVO Instagram: @voiceofdrew111/ LinkedIn: linkedin.com/in/voiceofdrew TikTok: @voiceofdrew…

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Toolkit: Storytelling Takeaways 26:59

منذ 1 year26:59

26:59

Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories. It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience. Guest Information Here are the contact details of all the guests featured in this episode, in order of appearance. To find out more about your host, check out these links: www.katieflamman.co.uk Podcast Voiceover services Presenting services Get in touch for a FREE demo read of your script: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: @Katieflamman X / Twitter: @Katieflamman Mark Turnbull (from Episode 7) Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.uk Follow Mark on LinkedIn: linkedin.com/in/markpturnbull/ Want to go from Shopkeeper to Retail Pro? Join Mark’s Retail Success Club at Impact Retail Training: impactretailtraining.com mark@impactretailtraining.com Ally Lang (from Episode 6) Want to find out more or work with Maple Street Creative? Here’s the contact info: maplestreetcreative.co.uk production@maplestreetcreative.co.uk Tel: +44 (0) 207 907 0690 Connect with Ally Lang here: LinkedIn: linkedin.com/in/ally-lang-a2b967161/ Want to reach out to Ally? Get in touch! allyl@maplestreetcreative.co.uk Gareth Dimelow (from Episodes 1 & 2) Find out more about Inside Stories agency here: Insidestories.guru Tel: 07516 823195 Want to work with Gareth? Get in touch with him or his business partner, Terry. Gareth Dimelow: gareth@insidestories.guru LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/ Terry Bower - terry@insidestories.guru LinkedIn: https://www.linkedin.com/in/terrybower-insidestories Dai Rose (from Epsiode 8) Check out Dai’s business, Sterling Welsh, Independent Financial Advisors: Check out Dai’s business, Sterling Welsh, Independent Financial Advisors: www.sterling-uk.net Email: drose@sterling-uk.net Tel: +44 (0)1792 720510 Lizzy Parsons (from Episode 5) Want to find out more about Lizzy, the Business Organisation Queen? Visit startsmallplanbig.co.uk Do you need Lizzy’s help? Get in touch! lizzy@startsmallplanbig.co.uk Want to check out Lizzy’s content on LinkedIn? Follow her here: linkedin.com/in/startsmallplanbig-thebusinessorganisationqueen Chris Lomas (from Episode 4) Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond? Click for more info: hope4.org Donate: donorbox.org/hope4donate Get in touch here: help@hope4.org Want to see Chris storytelling on LinkedIn? Follow him here: linkedin.com/in/chris-lomas Jules Sander (from Episode 3) Want to work with Jules? Get in touch with her here: juliesanderg@gmail.com LinkedIn: www.linkedin.com/in/julie-jules-sander-5751374/…

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Authenticity: Owning Your Story 29:41

منذ 1 year29:41

29:41

Let’s be honest, most industries have a stereotype, whether that’s the nerdy IT department, the super cool and super young social media team or the grey boring accountants who love a spreadsheet and tax returns. So when you are storytelling for business, how do you avoid being cast as that stereotypical person? Katie Flamman is joined by Dai Rose, a very much not grey financial advisor to explore just that. Dai shares how he actively markets himself as the opposite to the stereotypical finance person and how that has helped him build trust and connection with potential clients and his local community. Key Takeaways Stereotypes can hinder effective communication. Dai Rose addresses potential biases associated with his role as a financial advisor by using humor and honesty to connect with his audience and break down preconceptions. Authenticity is key in building relationships. Dai's genuine and real approach has contributed to the success of his business. The interview serves as a case study for the marketing concept of "know, like, and trust". Business storytelling and corporate social responsibility are intertwined. Dai combines his work as a kids' rugby coach with his role as a financial advisor to support disadvantaged children in his community. He aims to provide food, funding, and education to improve their prospects. Guest Information Check out Dai’s business, Sterling Welsh, Independent Financial Advisors: www.sterling-uk.net Email: drose@sterling-uk.net Tel: +44 (0)1792 720510 To find out more about your host, check out these links: www.katieflamman.co.uk Podcast Voiceover services Presenting services Get in touch for a FREE demo read of your script: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: @Katieflamman X / Twitter: @Katieflamman…

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Intimacy: The Art Of Radio 22:33

منذ 1 year22:33

22:33

Some of the most memorable stories are told out loud. In fact the first stories to be shared were spoken. So storytelling for business and audio goes hand in hand. But why is spoken word so powerful and how can you maximise your impact when sharing your business story this way? Joining Katie Flamman today is audio wizard Ally Lang. He runs the UK’s largest independent advertising agency for radio and has also worked at the BBC at a number of radio stations. He shares his insights into making compelling audio to tell your business story. Key Takeaways The Intimacy of audio - Radio and podcasts have a unique power to connect with listeners on a personal level. By delivering your message directly into their ears, you can create an intimate and engaging experience. Knowing Your Audience: Tailoring your storytelling to appeal to your target audience is crucial. Understanding who you're talking to and what platform you're using allows you to fine-tune your message and make it more impactful. Building Ongoing Relationships: Storytelling isn't just about one-time engagement; it's about fostering an ongoing relationship with your audience. Ally emphasises the importance of building narratives that hook listeners in, evoke emotions, and keep them invested in your brand. Guest Information Want to find out more or work with Maple Street Creative? Here’s the contact info: maplestreetcreative.co.uk production@maplestreetcreative.co.uk Tel: +44 (0) 207 907 0690 Connect with Ally Lang here: LinkedIn: linkedin.com/in/ally-lang-a2b967161/ Want to reach out to Ally? Get in touch! allyl@maplestreetcreative.co.uk To find out more about your host, check out these links: www.katieflamman.co.uk Podcast Voiceover services Presenting services Get in touch for a FREE demo read of your script: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: @Katieflamman X / Twitter: @Katieflamman…

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Drama: A New Chapter 27:17

منذ 1 year27:17

27:17

Storytelling for business is all well and good when it's going well and you're getting your message across in the way you expect it to be received. But what happens when your story makes an impact for all the wrong reasons.? That’s what happened to Mark Turnbull from Turnbull’s Northumbrian Food, in the North East of England. He tells Katie Flamman how he dealt with the backlash from his most expensive pork pie creation to turn it into a positive; Mark also shares his journey from a high street shop to an out-of-town food hall and how storytelling played a pivotal role in his marketing strategy. Key Takeaways Adaptation is essential for business success: Mark Turnbull's business experienced a significant boost during the COVID-19 pandemic by adapting to changing circumstances and capitalizing on domestic tourism. Storytelling is a powerful marketing tool: Mark highlights the importance of storytelling in marketing. Engaging narratives can capture attention, generate publicity, and create a memorable brand image. Responding to controversy with authenticity: When faced with criticism over selling Britain's most expensive pork pie during a cost-of-living crisis, Mark's team quickly responded by pledging to donate the proceeds to the local food bank. This authentic response turned a potential negative into a positive story that garnered widespread media coverage. Marketing is essential for business growth: Regardless of how great your product or service may be, effective marketing is crucial for business growth. Mark emphasizes the need to promote your business and ensure that potential customers are aware of what you offer. Guest Information Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.uk Follow Mark on LinkedIn: linkedin.com/in/markpturnbull/ Want to go from Shopkeeper to Retail Pro? Join Mark’s Retail Success Club at Impact Retail Training: impactretailtraining.com mark@impactretailtraining.com To find out more about your host, check out these links: www.katieflamman.co.uk Podcast Voiceover services Presenting services Get in touch for a FREE demo read of your script: katie@katieflamman.co.uk Phone: +44 (0)1892 249 001 Follow Katie on Socials (do mention the podcast!): LinkedIn: https://www.linkedin.com/in/katie-flamman/ Instagram: @Katieflamman X / Twitter: @Katieflamman…

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