Seasonal Stories: Behind the Scenes at Santa Inc

Storytelling For Business

It’s nearly Christmas!

Which means it’s that time of year a certain someone with the biggest personal brand going gets the festive cogs in motion to being it all to life.

Santa!

So, who better to explore Santa Incorporated than the CEO herself, Hollie Tinsel!

Hollie explores how Santa’s narrative has evolved over time and the moment she thought the brand was over, brought down by Miracle of 34th Street. She shares how to cope with these negative narratives in business and how to stay authentic.

We also get a sneaky peek behind the scenes into Santa’s operations and how to create a positive workplace culture.

Hollie was a festive delight to talk to and I’m sure you’ll learn a lot from how Old St. Nick runs his business.

“That negative storyline actually ended up strengthening Santa’s brand” – Hollie Tinsel

Key Takeaways

Storytelling is essential for building customer relationships.

Authenticity is key, even in challenging situations.

Understanding your audience is crucial for success.

A positive workplace culture enhances employee satisfaction.

Coping with negative narratives can strengthen your brand.

You’ll hear about:

00:00 – The moment Hollie thought it was over for Santa

02:53 - The Importance of Santa's Brand Story

05:47 - Santa's Origin and Authentic Brand Story

08:08 - Coping with Negative Narratives About Santa

10:07 - Operations at Santa Incorporated

12:34 - Work Culture and Values at Santa Incorporated

13:54 – Storytelling Key Takeaways and Conclusion

You can find out more about Katie Flamman, your host, by visiting:

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Today's guest was Hollie Tinsel, COO of Santa Incorporated. You can reach Hollie by sending a letter care of Santa Claus, North Pole.

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Merry Christmas!