Selling and Storytelling: Making it Authentic

Sales Throwdown

This week, we're continuing our theme of selling and storytelling.

John goes a little deeper into his issues with authenticity during sales conversations.

Because he thrives on hitting goals and solving problems, it can be difficult for him, (and people like him), to get through the rapport side of these chats.

But since he knows how important rapport and trust-building are in sales, he just has to shift his mindset about them.

That's the trick about using any of the techniques and best practices to use in sales conversations. You have to find a way to make it natural and authentic for you. And then the bonding and rapport can happen organically.

If you're not sure what personality traits you may have to battle to have authentic sales conversations, a DISC assessment will point you in the right direction. Email us at [e-mail] for more info.

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