Selling and Storytelling: How DISC Plays a Part

Sales Throwdown

Most of us know that bonding and rapport is very important in selling. And one technique to create that bond is through telling stories during your sales conversation. It builds trust with your prospects, it helps them remember you, and it shows your human side before your salesperson side. But storytelling doesn't come naturally to everybody. And not everybody cares. That's where DISC comes in. Whether you're using a story as a discovery technique to find pain or just to build some rapport, it's important to pay attention to two things: One, how they're reacting to it. And two, make sure it feels authentic to you. If you miss out on those, then your stories might not be working as well as you'd like. But DISC only helps if you've taken an assessment and know how to detect personality types in others. If you haven't taken it yet, email us at [email protected], and we'll give you all the info you need. ✅ Sign up for our emails: https://www.salesthrowdown.com/ ✅ Connect with us on Facebook: https://www.facebook.com/Salesthrowdown ✅ Check us out on Instagram: https://www.instagram.com/salesthrowdown/ ✅ And keep up with us on Twitter: https://twitter.com/SalesThrowdown