Mastering the Shift from Making Convincing to Compelling Offers with Cynthia Barnes

Sales Game Changers | Tips from Successful Sales Leaders

This is episode 718.

Read the complete transcription on the Sales Game Changers Podcast website.

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Today's show featured an interview with "Thank You, It's True" Movement Creator and TEDx Speaker Cynthia Barnes.

CYNTHIA'S TIP: "Whatever I thought the compelling offer was, most likely wasn’t the compelling offer. I had to shift from the lens through which I was looking and get inside the head of my buyer, to the point where I started to think like them. I was then thinking, “What would my prospect do? What would my prospect say in this instance?” I wanted to feel what they felt. It was the psychology of my buyer. That’s how important it was."