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356: Four Brand Personas with Adam Chaloeicheep — Free Time Crossover (Part Two)
Manage episode 393961462 series 1169853
Are you running a Franken-Brand? A quick, inexpensive logo here. And then someone a few months later tries to write the brand strategy. And then another junior hire adds in graphics and you don’t even know where they came from. Suddenly, you have this brand that is cobbled together, and no one on the team is feeling compelled.
In part two of today’s Free Time crossover episode, returning guest Adam Chaloeicheep and I are diving into the four personas of clients who are ready to do brand work.
🌟 4 Brand Stages
- Blank Canvas—You have a business idea and nothing else. A branding exercise is helpful at this stage because you’re getting down, on paper, the core of what this business is and how it’s showing up in the world. It’s a really nice opportunity to align from the very beginning in a brand-forward way, from the name, to the strategy, to the identity.
- Jeckyll/Hyde—Your brand has only gotten you so far, and now it’s holding you back. You’ve got some traction, got something really special, but you are losing out on bigger opportunities and need that rebrand to launch your business to the next phase.
- Frankenstein—Piecemeal elements from different contractors, but no cohesive strategy. You have a brand that is cobbled together, and no one on the team is feeling inspired by it. It’s confusing, not inspiring and everyone hates working with it because there’s no clear way in how to use it.
- Tune-up—The foundational strategy is strong, now there is an opportunity to see what is out of date, what elements can be refreshed or tightened up.
✅ Try This Next
Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?
🔗 Resources Mentioned
- Adam on the web, IG, Twitter, LinkedIn
- Agency: Together, Instagram, LinkedIn
- Together Portfolio: Free Time Brand Strategy
- Substacks: Mind Brew, Re:Brand
- Articles: Free Time feature in Print Magazine, Activate Your Brand: From Idea to Reality, Missing Missy, Worst Client Comments Turned Into Posters
- Feature: Free Time brand on Behance’s Illustrator homepage
- Jenny’s Substack: Rolling in D🤦🏻♀️h, Rebuilding from Rubble
- Apparel: my favorite cozy cashmere sweats by Naadam
- Tools: Upwork, Behance, Canva, Working Not Working, ChatGPT, Substack
📚 Books Mentioned
- Free Time: Lose the Busywork, Love Your Business
- Pivot: The Only Move That Matters Is Your Next One
- Life After College
🎧 Related Episodes
- BFF Bonus: Certification and Licensing Workshop with Pamela Slim
- Pivot: 12: Belly of the Pivot Beast: On Bouncing Back from Zero with Adam Chaloeicheep
- Free Time: 005: Brand Obsessed with Emily Heyward
- 140: How to License Your IP (Intellectual Property)
- 186: Licensing 201 — Q&A (Part One) on Product Development, Attracting Clients, and Sales Process
- 187: Licensing 201 — Q&A (Part Two) on Pricing + Packaging, Train-the-Trainer, Delivery, and Legal
❤️ Enjoying the show? I'd be grateful for a rating and/or review! Even better? Share this episode with a friend :)
💌 Get my curated twice monthly PivotList newsletter
✍️ Connect with me on Substack: http://substack.com/@jennyblake
💻 Check out Pivot courses on LinkedIn Learning: Figuring Out Your Next Move, Holding 1:1 Career Conversations, Managing Introverts, Coaching New Hires, and Coaching New Managers
💬 I’d love to hear what’s on your mind! Take the Pivot listener survey
☎️ Submit a question or comment for future episodes
🎧 Make sure you’re subscribed wherever you listen to ‘casts
📝 Check out full show notes at http://pivotmethod.com/356
Learn more about your ad choices. Visit megaphone.fm/adchoices
382 حلقات
Manage episode 393961462 series 1169853
Are you running a Franken-Brand? A quick, inexpensive logo here. And then someone a few months later tries to write the brand strategy. And then another junior hire adds in graphics and you don’t even know where they came from. Suddenly, you have this brand that is cobbled together, and no one on the team is feeling compelled.
In part two of today’s Free Time crossover episode, returning guest Adam Chaloeicheep and I are diving into the four personas of clients who are ready to do brand work.
🌟 4 Brand Stages
- Blank Canvas—You have a business idea and nothing else. A branding exercise is helpful at this stage because you’re getting down, on paper, the core of what this business is and how it’s showing up in the world. It’s a really nice opportunity to align from the very beginning in a brand-forward way, from the name, to the strategy, to the identity.
- Jeckyll/Hyde—Your brand has only gotten you so far, and now it’s holding you back. You’ve got some traction, got something really special, but you are losing out on bigger opportunities and need that rebrand to launch your business to the next phase.
- Frankenstein—Piecemeal elements from different contractors, but no cohesive strategy. You have a brand that is cobbled together, and no one on the team is feeling inspired by it. It’s confusing, not inspiring and everyone hates working with it because there’s no clear way in how to use it.
- Tune-up—The foundational strategy is strong, now there is an opportunity to see what is out of date, what elements can be refreshed or tightened up.
✅ Try This Next
Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?
🔗 Resources Mentioned
- Adam on the web, IG, Twitter, LinkedIn
- Agency: Together, Instagram, LinkedIn
- Together Portfolio: Free Time Brand Strategy
- Substacks: Mind Brew, Re:Brand
- Articles: Free Time feature in Print Magazine, Activate Your Brand: From Idea to Reality, Missing Missy, Worst Client Comments Turned Into Posters
- Feature: Free Time brand on Behance’s Illustrator homepage
- Jenny’s Substack: Rolling in D🤦🏻♀️h, Rebuilding from Rubble
- Apparel: my favorite cozy cashmere sweats by Naadam
- Tools: Upwork, Behance, Canva, Working Not Working, ChatGPT, Substack
📚 Books Mentioned
- Free Time: Lose the Busywork, Love Your Business
- Pivot: The Only Move That Matters Is Your Next One
- Life After College
🎧 Related Episodes
- BFF Bonus: Certification and Licensing Workshop with Pamela Slim
- Pivot: 12: Belly of the Pivot Beast: On Bouncing Back from Zero with Adam Chaloeicheep
- Free Time: 005: Brand Obsessed with Emily Heyward
- 140: How to License Your IP (Intellectual Property)
- 186: Licensing 201 — Q&A (Part One) on Product Development, Attracting Clients, and Sales Process
- 187: Licensing 201 — Q&A (Part Two) on Pricing + Packaging, Train-the-Trainer, Delivery, and Legal
❤️ Enjoying the show? I'd be grateful for a rating and/or review! Even better? Share this episode with a friend :)
💌 Get my curated twice monthly PivotList newsletter
✍️ Connect with me on Substack: http://substack.com/@jennyblake
💻 Check out Pivot courses on LinkedIn Learning: Figuring Out Your Next Move, Holding 1:1 Career Conversations, Managing Introverts, Coaching New Hires, and Coaching New Managers
💬 I’d love to hear what’s on your mind! Take the Pivot listener survey
☎️ Submit a question or comment for future episodes
🎧 Make sure you’re subscribed wherever you listen to ‘casts
📝 Check out full show notes at http://pivotmethod.com/356
Learn more about your ad choices. Visit megaphone.fm/adchoices
382 حلقات
كل الحلقات
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1 363: 🌈 Taking a Quiet Sabbatical and Pausing the Podcasts — For Now . . . 20:55
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1 362: Setting Creative Intentions Instead of Expectations with James McCrae 33:36
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1 361: On Decision Engineering and Evaluating Quality instead of Outcomes with Michelle Florendo 34:23
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1 360: 📦 Unpacking a Big Business Decision and Dissolving Related Doubts with Adrian Klaphaak 40:25
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1 359: “You can’t give what you don’t have” — Expecting Greatness While Practicing Acceptance with Nataly Kogan 52:03
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1 358: Crossing the Cringe Chasm when Taking Career and Creative Risks with Henna Pryor 33:35
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1 357: Addressing the Mental Health Challenges of Doing Humanitarian Work with Dimple Dhabalia 34:16
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1 356: Four Brand Personas with Adam Chaloeicheep — Free Time Crossover (Part Two) 1:04:59
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1 355: Building a Brand Strategy from Scratch with Adam Chaloeicheep — Free Time Crossover (Part One) 44:45
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1 354: How Do You “Un-Rut” Yourself? Live Show with Adrian Klaphaak 1:02:21
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1 353: Pain, Purpose, and Portals—Pivoting from Massage Therapist to Coach with John O'Connor 46:46
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1 352: “A Goal Should Not Be a Chore” — How to Set Aspirational Pull Goals with Ayelet Fishbach 40:09
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1 351: The Ultimate Guide to Great Mentorship with Scott Jeffrey Miller 39:45
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1 350: The Simple Yet Powerful Three-Word Phrase that Shifts My Day 15:58
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1 349: Embracing Doubt and Going for “Good-Enough” Work with Simone Stolzoff 42:00
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.