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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
355: Building a Brand Strategy from Scratch with Adam Chaloeicheep — Free Time Crossover (Part One)
Manage episode 392651515 series 1169853
What do a flying money emoji, a stray takeaway coffee cup, and a heart have in common? Those were the starting clues I brought to Adam Chaloeicheep and his cofounder Marisol at Together Agency before starting work on the Free Time brand—as now expressed in my latest podcast, website, and book.
This is a two-part crossover from the Free Time podcast; this episode originally aired in November 2021. We’re discussing the strategic thinking that goes into brand strategy long before the visual assets are produced, the biggest misconceptions clients have about the investment and process, and why brand is so important for a business.
More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions.
He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.
✅ Try This Next
Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?
🔗 Resources Mentioned
- Adam on the web, IG, Twitter, LinkedIn
- Agency: Together, Instagram, LinkedIn
- Together Portfolio: Free Time Brand Strategy
- Substacks: Mind Brew, Re:Brand
- Articles: Free Time feature in Print Magazine, Activate Your Brand: From Idea to Reality, recent feature on Behance
- Jenny’s Substack: Rolling in D🤦🏻♀️h
- Tools: Upwork, Behance, Canva, Working Not Working, ChatGPT, Substack
📚 Books Mentioned
- Free Time: Lose the Busywork, Love Your Business
- Pivot: The Only Move That Matters Is Your Next One
- Life After College
🎧 Related Episodes
- Pivot: 12: Belly of the Pivot Beast: On Bouncing Back from Zero with Adam Chaloeicheep
- Free Time: 005: Brand Obsessed with Emily Heyward
❤️ Enjoying the show? I'd be grateful for a rating and/or review! Even better? Share this episode with a friend :)
💌 Get my curated twice monthly PivotList newsletter
✍️ Connect with me on Substack: http://substack.com/@jennyblake
💻 Check out Pivot courses on LinkedIn Learning: Figuring Out Your Next Move, Holding 1:1 Career Conversations, Managing Introverts, Coaching New Hires, and Coaching New Managers
💬 I’d love to hear what’s on your mind! Take the Pivot listener survey
☎️ Submit a question or comment for future episodes
🎧 Make sure you’re subscribed wherever you listen to ‘casts
📝 Check out full show notes at http://pivotmethod.com/355
Learn more about your ad choices. Visit megaphone.fm/adchoices
382 حلقات
Manage episode 392651515 series 1169853
What do a flying money emoji, a stray takeaway coffee cup, and a heart have in common? Those were the starting clues I brought to Adam Chaloeicheep and his cofounder Marisol at Together Agency before starting work on the Free Time brand—as now expressed in my latest podcast, website, and book.
This is a two-part crossover from the Free Time podcast; this episode originally aired in November 2021. We’re discussing the strategic thinking that goes into brand strategy long before the visual assets are produced, the biggest misconceptions clients have about the investment and process, and why brand is so important for a business.
More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions.
He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.
✅ Try This Next
Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?
🔗 Resources Mentioned
- Adam on the web, IG, Twitter, LinkedIn
- Agency: Together, Instagram, LinkedIn
- Together Portfolio: Free Time Brand Strategy
- Substacks: Mind Brew, Re:Brand
- Articles: Free Time feature in Print Magazine, Activate Your Brand: From Idea to Reality, recent feature on Behance
- Jenny’s Substack: Rolling in D🤦🏻♀️h
- Tools: Upwork, Behance, Canva, Working Not Working, ChatGPT, Substack
📚 Books Mentioned
- Free Time: Lose the Busywork, Love Your Business
- Pivot: The Only Move That Matters Is Your Next One
- Life After College
🎧 Related Episodes
- Pivot: 12: Belly of the Pivot Beast: On Bouncing Back from Zero with Adam Chaloeicheep
- Free Time: 005: Brand Obsessed with Emily Heyward
❤️ Enjoying the show? I'd be grateful for a rating and/or review! Even better? Share this episode with a friend :)
💌 Get my curated twice monthly PivotList newsletter
✍️ Connect with me on Substack: http://substack.com/@jennyblake
💻 Check out Pivot courses on LinkedIn Learning: Figuring Out Your Next Move, Holding 1:1 Career Conversations, Managing Introverts, Coaching New Hires, and Coaching New Managers
💬 I’d love to hear what’s on your mind! Take the Pivot listener survey
☎️ Submit a question or comment for future episodes
🎧 Make sure you’re subscribed wherever you listen to ‘casts
📝 Check out full show notes at http://pivotmethod.com/355
Learn more about your ad choices. Visit megaphone.fm/adchoices
382 حلقات
كل الحلقات
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1 363: 🌈 Taking a Quiet Sabbatical and Pausing the Podcasts — For Now . . . 20:55
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1 362: Setting Creative Intentions Instead of Expectations with James McCrae 33:36
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1 361: On Decision Engineering and Evaluating Quality instead of Outcomes with Michelle Florendo 34:23
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1 360: 📦 Unpacking a Big Business Decision and Dissolving Related Doubts with Adrian Klaphaak 40:25
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1 359: “You can’t give what you don’t have” — Expecting Greatness While Practicing Acceptance with Nataly Kogan 52:03
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1 358: Crossing the Cringe Chasm when Taking Career and Creative Risks with Henna Pryor 33:35
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1 357: Addressing the Mental Health Challenges of Doing Humanitarian Work with Dimple Dhabalia 34:16
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1 356: Four Brand Personas with Adam Chaloeicheep — Free Time Crossover (Part Two) 1:04:59
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1 355: Building a Brand Strategy from Scratch with Adam Chaloeicheep — Free Time Crossover (Part One) 44:45
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1 354: How Do You “Un-Rut” Yourself? Live Show with Adrian Klaphaak 1:02:21
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1 353: Pain, Purpose, and Portals—Pivoting from Massage Therapist to Coach with John O'Connor 46:46
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1 352: “A Goal Should Not Be a Chore” — How to Set Aspirational Pull Goals with Ayelet Fishbach 40:09
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1 351: The Ultimate Guide to Great Mentorship with Scott Jeffrey Miller 39:45
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1 350: The Simple Yet Powerful Three-Word Phrase that Shifts My Day 15:58
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1 349: Embracing Doubt and Going for “Good-Enough” Work with Simone Stolzoff 42:00
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.