#009: Why Every Engaged Couple Isn't Your Ideal Client

Outsmart the Hustle

Discover why targeting every engaged couple could be holding your wedding business back. Learn how to identify and attract your ideal clients who value your unique approach, leading to more fulfilling projects and better business growth. This episode challenges the common misconception that every wedding opportunity is the right opportunity.

Key Topics Covered:

• Understanding why not every engaged couple is the right fit for your business and why that's okay
• How to identify red flags early in the consultation process to avoid misaligned client relationships
• Creating a clear ideal client profile that attracts the right couples and naturally filters out the wrong ones
• The importance of positioning your services to appeal specifically to your ideal client
• Strategies for confidently saying "no" to couples who aren't the right fit
• How qualifying clients leads to better work-life balance and increased profitability

Resources Mentioned:

• Memoir Mastery: A Film Business Course
• Client Qualification Checklist
• Instagram: @memoirmastery for daily business tips

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Join our free FB Group and/or Join our paid course community with a 7-day free trial

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#WeddingBusiness #CreativeEntrepreneur #BusinessStrategy #ClientQualification #WeddingPro #BusinessGrowth #IdealClient