#008: Winning Clients with Storybrand

Outsmart the Hustle

Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedding videographers can implement StoryBrand principles to communicate their value and create clear calls to action that convert.

Key Topics:

• Understanding how StoryBrand specifically applies to wedding videography businesses
• Positioning yourself as the guide while making your couples the heroes of their story
• Addressing common client pain points: camera shyness and finding the right videographer
• Creating clear, simple calls-to-action that drive bookings
• Using consistent messaging across your website, social media, and emails
• Leveraging testimonials to demonstrate client transformation
• Selling emotion, legacy, and the magic of a couple's important day

Resources Mentioned:

• Marketing Made Simple podcast by Donald Miller
• StoryBrand framework by Donald Miller
• Memoir Mastery course

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Hosted by: Hannah McGinty
Edited by: Manuel Mesa

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Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.
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