#51 - Solstice Shadow Work for Bold Self-Expression

Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith

2025 is going to be the year of the personal brand.
In order to compete with AI, content creators, coaches, consultants and really anyone in the online marketing space will need to stand out from the deafening echo chamber of sameness by sharing their unique one-of-one personality traits.
So as we're coming off the Winter solstice and the darkest time of the year, I am working on integrating some Shadow Work into my personal brand for the coming year.
What is Shadow work? How can we harness the power of a "shadow self" as a means of going deeper, and clarifying who we are and how we want to show up in our business in the coming year?
If you're curious, this episode is one part mindset and thinking strategically about how to incorporate more truth into a personal brand and it's also one part, just personal growth and development and getting more honest with yourself about what’s real for you.
Give it a listen and if you should choose to join me in this process, here are the 3 shadow work journal prompts I tailored to help define your personal brand:
1. What traits or qualities have I been taught to suppress or hide that might actually be a strength in my personal brand?

2. What fears or insecurities come up when I think about showing up as my true self in my business?
3. When I think about the brands or individuals I admire most, what part of me feels resistant to embodying similar traits, and why?"

Journal or meditate on these questions and please reach out to me if you'd be interested in sharing what you discovered. My email is [e-mail].
Happy solstice, happy holidays and may you have a vibrant new year!

Mindest to Market is a Luminous Creative Production. If you'd like to learn more about our signature holistic business coaching offers and group coaching container, please visit us online at DeborahcSmith.com.

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