Converting Connections to Conversations with LinkedIn

Making Sales Social Podcast

In this episode, the team dives into one of the most critical (and overlooked) elements of LinkedIn success: your existing connections. Learn how to turn dormant first-degree connections into meaningful conversations that drive business growth. From optimizing your profile to positioning it as a powerful resource—not just a résumé—you’ll hear actionable tips on how to spark curiosity, deliver value, and create authentic engagement that leads to opportunity.