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Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn B2B Expert

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Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real bus ...
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show series
 
Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode - 0:00 Top 10 LinkedIn Features for Marketers in 2025 02:46 LinkedIn Company Pages New Features 05:03 Verification Processes on LinkedIn 06:38 Collaborative Articles 08:01 New LinkedIn Features 10:42 Enhanced A…
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LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about. Whether you’re building …
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Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations. Key moments in this episode - 00:00 The LinkedIn DM Dilemma 00:33 The Problem with LinkedIn DMs 03:50 What Makes a Bad Li…
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If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trus…
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AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity. Key moments in this episode - 00:00 AI and Automation on LinkedI…
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LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember. If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand,…
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The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead. Key moments in this episode - 00:00 LinkedIn Algorithm Shift June 2025 00:57 Impact on Linke…
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Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy. Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of…
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Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead. Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle …
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Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in?  Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode - 00:00 Why Your LinkedIn Strategy Isn't Working 01:09 Common Issues with B2B LinkedIn Strategies 05:31 The Power of Alignment 07:26 Improve Your…
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Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offer…
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Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework. Key moments in this episode - 00:00 Overcoming the Fear of Sales Posts on LinkedIn 00:47 The Misconceptions About Selling on LinkedIn 05:30 Mindset Matters 10:04 The Consequences of Avoiding LinkedIn Sale…
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Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement. Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence. Key moments in this episode - 00:00 Pl…
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Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout. Key moments in this episode - 00:00 The guilt of going quiet on LinkedIn 03:40 Fear vs reality: Will the Linke…
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Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence. Key moments in this episode - 00:00 Intro Guest - Scott Aaron 01:47 The Problem wi…
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Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results. Key moments in this episode - 00:00 Why Your LinkedIn Company Page is Invisible 02:17 Unoptimised LinkedIn Page Setup 04:10 Boring Li…
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Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need. Key moments in this episode - 00:00 Introduction 01:06 RecipeGate: The Controversy Unfolds 03:16 The Cost of Copying in Marketing…
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Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better. Key moments in this episode - 00:00 Guest - Ashley Faus 00:55 Defining Thought L…
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Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources. Key moment…
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Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters. Key moments in this episode - 00:00 - Why being different matters on LinkedIn 01:30 - The mistake most brands make 03:00 – Why blending in …
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LinkedIn short form video is it a trend or game-changer for B2B brands? Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time. Key moments in this episode - 00:…
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If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth. Perfect for marketers and business owners alike, this podcast is packed with practical insights and action…
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Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the es…
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Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. Key moments in this episode - 00:00 Being Salesy on LinkedIn 00:32 Global Page Advocacy Tour 01:35 The Real Problem: Bad Selling Practices 02:49 Three-Step Framework for…
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Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven. Key moments in this episode - 00:00 Standing Out in B2B Marketing 00:47 9 Essential Characteristics of B2B Marketing Leaders 03:43 Curiosity 06:19 Consistency 07:28 Connection Driven 10:31 Conclusion: The Three C's for B2B Marketing Success …
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