Defying Anti-Expert Bias and Claiming Your Identity as an Expert

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Why is it so hard to claim your expertise?

To own what makes you truly exceptional at your work.

To own the capacity and the ability you uniquely have to guide your clients to results.

Then why is it so hard to promote that?

To tell people about it?

And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself.

We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever.

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Full show notes and transcript are here.