Frank Greeff: Life After A $180M Exit - How To Reverse Engineer Greatness & Plan For A Decade Of Success!

Life, Money & Love with Dylan Mullan

Frank Greeff is the kind of entrepreneur who doesn’t just dream big - he acts on it. Co-founder of RealHub, which later became RealBase, Frank built one of Australia’s most successful real estate tech companies before selling it in a jaw-dropping $180 million deal.

In this episode, Frank shares the ups and downs of his entrepreneurial path, from starting with nothing and navigating financial struggles to building a company with his brothers that transformed an industry. He dives into how he tackles challenges, sets massive goals, and reimagines what success looks like after reaching the top. Frank also talks about how to reset your mindset, think strategically over 10 years, and why it’s okay to toss out months of work if it’s not the right move.

Whether you’re an entrepreneur looking for inspiration, someone dreaming of starting a business, or just curious about what happens behind the scenes of a $180M deal, this episode is packed with motivational stories and actionable advice.

In this episode:

• How Frank co-founded RealHub and turned it into RealBase before its $180M exit – Learn the story of building a business empire with his brothers and navigating the challenges of working with family.
• The importance of setting a clear “North Star” for long-term goals – Why you don’t need every step planned, just a big vision to guide you forward.
• Why pivoting is crucial in business – Frank shares how he scrapped months of work to take a smarter direction and why that decision paid off.
• The mental and emotional rollercoaster of entrepreneurship – Hear about the highs and lows Frank faced and how he managed to stay grounded.
• Thinking in 10-year blocks to make smarter decisions today – Frank explains how long-term planning changes your approach to everyday choices.
• How to recalibrate your mindset after life-changing success – The surprising lessons Frank learned about purpose and fulfillment post-exit.
• The value of testing the market and embracing feedback – Why listening to what the market tells you can be more important than following your plan.
• Why failure is an essential part of success – Frank’s story of losing everything and how it became the fuel for building something extraordinary.
• Practical advice for starting fresh in 2025 – Frank’s tips on setting big goals and breaking them into achievable actions.

---

Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇

https://calendly.com/viralbrandbuilder/applyformentorship

Follow the channel here👇

Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en

TikTok: https://www.tiktok.com/@lifemoneyandlove

Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q

Follow me here👇

Instagram: https://www.instagram.com/dylanmullan

TikTok: https://www.tiktok.com/@dylanmullan

Follow Frank here👇

Instagram: https://www.instagram.com/frankgreeff_/?hl=en

---

Hosted on Acast. See acast.com/privacy for more information.