Amy Welsh, Experiential Marketing: In It For The Fun (S3 E23)

Kites and Strings

In this episode we visit with Amy Welsh. When she is not engaging in one of her hobbies, like circus arts or arial arts with Catherine in New York City, she is an experiential marketer. Didn't realize there was such a job? You're not alone, but it's pretty evident, especially after talking with Amy, that it's a blast and that it certainly calls for creative approaches. If you have any questions about whether an experiential marketer needs to be fun and bring an ability to connect and engage with the public, a quick listen to this episode will answer those questions. Amy is down-right fun and really seems to enjoy her job. Hang tight, as we learn about some of Amy's most memorable jobs like liberating dreamers from Corvettes at auto shows, organizing flash mobs, and engaging in guerilla marketing on the streets, to name just a few.
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