How to Create a Successful Year-End Fundraising Campaign

Kari's Confessions

In this episode, Kari Anderson, a seasoned nonprofit executive and principal at Incite! Consulting, shares essential tips for building a successful year-end fundraising campaign. With 25 years of experience in nonprofit leadership, Kari highlights the importance of setting realistic goals, customizing donor asks, and making it easy for donors to give.

As year-end approaches, Kari addresses common challenges nonprofits face during this critical fundraising period and provides practical strategies to maximize impact, especially for small to medium-sized organizations.

Key Episode Takeaways:

1. Set a Challenging Yet Attainable Goal: Use data from previous campaigns to set a realistic monetary goal and track other key metrics like total donors, average gift size, and donor retention.

2. Be Specific with Your Ask: Create a clear and tangible call to action that helps donors understand the impact of their contribution. Customizing your asks based on donor history can further enhance engagement.

3. Make It Easy to Give: Ensure your donation process is simple, whether through direct mail or online platforms. Provide multiple giving options, including stock donations or wire transfers, to accommodate all types of donors.

Kari also emphasizes the importance of maintaining consistent communication throughout the year and leveraging storytelling to demonstrate your organization’s impact. She shares tips on engaging your board and staff in the fundraising process, using peer-to-peer fundraising, and securing challenge matches to boost campaign momentum.

• Follow Kari on your favorite streaming platforms, including YouTube, Apple, and Spotify.

• For additional resources on organizational storytelling and tools, follow Kari on LinkedIn.

• Visit her website at Incite Consulting Group.