Artwork

المحتوى المقدم من Kari Anderson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kari Anderson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

Segmenting Donors for Fundraising Success

7:56
 
مشاركة
 

Manage episode 445306872 series 3562397
المحتوى المقدم من Kari Anderson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kari Anderson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode, Kari Anderson, a seasoned nonprofit executive and principal at Incite! Consulting, dives into the importance of donor segmentation for nonprofit organizations. With over 25 years of experience, Kari provides insights into how nonprofits can tailor their communications and build meaningful relationships with donors by segmenting them based on shared interests and characteristics.

Kari highlights the importance of using segmentation to deliver personalized, impactful messages that make donors feel seen and appreciated. She also shares how nonprofits can use segmentation even with limited technology, offering practical tips for success.

Key Episode Takeaways:

  1. What Donor Segmentation Is: Learn the basics of grouping donors based on factors such as age, donation history, volunteer involvement, and preferred communication methods. Kari emphasizes how segmentation allows nonprofits to connect with donors on a personal level.

  2. Segmenting Without Technology: For nonprofits still using spreadsheets or basic tools, Kari shares simple ways to segment donors without the need for expensive software. She explains how to leverage tags and lists to manage donor communication more effectively.

  3. Tips for Success: Kari offers strategies to enhance segmentation efforts, including using personalized email greetings, customizing donation asks, sending quarterly updates on donor impact, and keeping donor databases clean and up to date.

Kari encourages nonprofits to start segmenting donors to increase their return on investment (ROI), improve donor retention, and create a unique donor experience. She stresses the importance of tracking and measuring results to fine-tune the segmentation process over time.

  continue reading

26 حلقات

Artwork
iconمشاركة
 
Manage episode 445306872 series 3562397
المحتوى المقدم من Kari Anderson. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kari Anderson أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode, Kari Anderson, a seasoned nonprofit executive and principal at Incite! Consulting, dives into the importance of donor segmentation for nonprofit organizations. With over 25 years of experience, Kari provides insights into how nonprofits can tailor their communications and build meaningful relationships with donors by segmenting them based on shared interests and characteristics.

Kari highlights the importance of using segmentation to deliver personalized, impactful messages that make donors feel seen and appreciated. She also shares how nonprofits can use segmentation even with limited technology, offering practical tips for success.

Key Episode Takeaways:

  1. What Donor Segmentation Is: Learn the basics of grouping donors based on factors such as age, donation history, volunteer involvement, and preferred communication methods. Kari emphasizes how segmentation allows nonprofits to connect with donors on a personal level.

  2. Segmenting Without Technology: For nonprofits still using spreadsheets or basic tools, Kari shares simple ways to segment donors without the need for expensive software. She explains how to leverage tags and lists to manage donor communication more effectively.

  3. Tips for Success: Kari offers strategies to enhance segmentation efforts, including using personalized email greetings, customizing donation asks, sending quarterly updates on donor impact, and keeping donor databases clean and up to date.

Kari encourages nonprofits to start segmenting donors to increase their return on investment (ROI), improve donor retention, and create a unique donor experience. She stresses the importance of tracking and measuring results to fine-tune the segmentation process over time.

  continue reading

26 حلقات

كل الحلقات

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

دليل مرجعي سريع