Anything but Artificial

JobsWorth

Meet Heather Murray, a woman who went from spending part of her early career feeling like a servant to owning her own agency and then becoming a thought leader in one of the most talked about topics of our time, artificial intelligence.Tune in to hear Heather's inspiring story, from starry eyed beginnings at KPMG to founding her own content marketing agency, Beesting Digital as well as how she overcame imposter syndrome and work-life balance challenges along the way. She even shares how her struggles with anxiety have become a driving force in her career.
From hosting events and burlesque lessons to starting her digital agency, she's always found ways to make the most out of her situation. And all the while, LinkedIn has been at the forefront of her success story, playing a crucial role in landing her big-name clients and helping fundraise for a cause close to her heart. We also delve into her innovative approach to outbound marketing and how her charitable works have resonated with major companies.
Heather opens up about how balancing her presence on LinkedIn and running her business has been a challenge, but also shares her strategy for overcoming it. Listen in as she discusses the intangible aspects of creativity that can't be replicated by machines (all thanks to Mum's infamous closing question), the importance of not selling when engaging with potential customers, and how she prioritises self-care to power her successful agency and overcome the nerves that come from speaking at international events. This episode is packed with insights, inspiration, and nuggets of wisdom — you won't want to miss it!
Find Heather's website for Beesting Digital here: https://beesting-digital.com/
Subscribe to Heather's newsletter 'AI for Non-Techies' here https://ai-non-techies.beehiiv.com/subscribe

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فصول

1. Anything but Artificial (00:00:00)

2. Introducing Heather Murray - Entrepreneur and Thought Leader on AI (00:00:01)

3. Experiences at KPMG and the MOD (00:06:25)

4. Becoming an Entrepreneur and the Evolution of Beesting Events (00:22:08)

5. Fundraising and Starting a Digital Business (00:28:58)

6. LinkedIn's Contribution to Business Growth (00:35:45)

7. The Decision to Focus on AI (00:42:40)

8. How to Land Big Clients Through LinkedIn (00:51:25)

9. Anxiety, Managing Self-Care and Overcoming Imposter Syndrome (00:54:45)

10. Mum's Closing Question (01:09:58)