347 Marcelo Salazar and Zé Porto – A forest super shake to preserve and regenerate the Amazon, the world's largest agroforestry system

Investing in Regenerative Agriculture and Food

A conversation with Marcelo Salazar & Zé Porto, co-founders of Mazô Maná, about how we preserve what is left of the Amazon rainforest, regenerate the forest and, most importantly, truly partner with the Indigenous peoples of the forest who have been stewarding this ecosystem for generations. Yes, the Amazon is a vast, managed agroforestry system. Marcelo e Zé, after decades of working with NGOs deep in the Amazon and building careers with corporate tech giants like Google, decided to create a superfood shake made purely from nutrient-dense ingredients—up to 14— directly sourced from the forest, avoiding monoculture. Indigenous peoples partly own the company.

Why did they choose this model, and why are regenerative brands essential for elevating awareness and consciousness around deforestation? A healthy Amazon is crucial not only for the planet but also for local climates, as recent floods in São Paulo demonstrate. So, how can we encourage health-focused consumers in cities like São Paulo and Rio to buy superfoods from their "backyard", rather than relying on imported products from overseas marketed by fancy foreign brands who are mostly good at marketing?
More about this episode on https://investinginregenerativeagriculture.com/marcelo-salazar-ze-porto.

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In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.

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فصول

1. 347 Marcelo Salazar and Zé Porto – A forest super shake to preserve and regenerate the Amazon, the world's largest agroforestry system (00:00:00)

2. What would be your main message - what should smart investors, who want to invest in reg ag and food look out for? (00:57:47)

3. What would you do if you were in charge of a 1B investment portfolio tomorrow morning? (01:05:16)

4. If you could wave a magic wand and change one thing in the agriculture industry from a sustainability point of view, what would it be? (01:09:54)