How Do We Move Forward Deploying AI for New Product Development with Bob Cooper

Innovation Talks

Today, Paul and guest Bob Cooper look deeply into the deployment of artificial intelligence in new product development. The discussion revolves around the challenges of successfully implementing AI projects, the high failure rates, and the potential solutions to overcome these hurdles. They also discuss how AI transforms product innovation and process improvements across various industries, with insights drawn from Bob Cooper's extensive research and practical experiences.

Bob Cooper, the founder of the Stage-Gate® methodology, is a renowned expert in new product development and innovation management. With decades of experience, he has been instrumental in refining processes businesses use to navigate the complexities of bringing new products to market. As a prolific author and a thought leader, his work continues to influence how organizations harness technological advancements like artificial intelligence to stay competitive. Cooper’s blend of theoretical knowledge and hands-on expertise makes him a valuable resource for understanding the intricacies of AI in product development.

"Imagine AI not as a replacement, but as an augmentation of human capabilities. With the right balance, AI can drive unprecedented innovation in product development."

~ Bob Cooper

Today on Innovation Talks:

· AI project failures often mimic traditional product development failures, with up to 80% of projects floundering due to poor technical understanding and misjudgment of user needs.

· The misinformation from vendors and promotional blogs significantly contributes to the high failure rate of AI projects.

· Successful AI deployment frequently parallels the Stage-Gate® processes used in traditional product development, highlighting the need for structured project management.

· Data quality is as crucial to AI as material quality is to manufacturing physical products; insufficient or poor-quality data undermines AI performance.

· While AI's role in product innovation is substantial, its impact is even more significant in process improvements, facilitating everything from idea generation to market launches.

· Trust and readiness to adopt AI are major hurdles; many companies are reluctant to rely fully on AI for decision-making, preferring human oversight.

· The financial sector has adopted AI more rapidly than product development industries, indicating a sector-specific readiness and application of AI technologies.

· Personal and professional AI literacy is essential; proficiency with tools like ChatGPT can significantly boost productivity and innovation capabilities.

Guest Contact Information:

Website: www.bobcooper.ca

http://www.bobcooper.ca/

Resources Mentioned:

http://www.bobcooper.ca/articles/artificial-intelligence-in-npd

Rapid model: Roadmap for AI Implementation and Deployment

https://www.linkedin.com/pulse/adopting-artificial-intelligence-new-product-rapid-model-cooper-wze4e

Stage-Gate® methodology

https://www.stage-gate.com/blog/the-stage-gate-model-an-overview/

Siemens software for digital twin technology

https://www.siemens.com/global/en/company/stories/industry/the-digital-twin.html

ChatGPT for idea generation and campaign strategies

https://chatgpt.com/

Resources:

Bob Cooper’s published books on innovation and new product development

https://www.amazon.com/stores/Robert-G.-Cooper/author/B001IGOJG6?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

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