Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together

Howdy Partners

On today’s episode, Will and Tom discuss how to go about working with your marketing team. How should you approach them? What questions should you ask about their upcoming programs? How do you help them do more with less and build a more efficient organization?

Will recently attended the B2B Marketing Exchange in Phoenix, AZ. This gave him insights into what many marketing leaders are currently working on and worried about. Will and Tom unpack these insights and give tactical instructions for how to foster incredibly productive relationships between partnerships and marketing.