Episode 28: Positioning With Your Partners is More Important Than Working On Your Co-Sell Pitch | Katie Bentz

Howdy Partners

Today we’re joined by Katie Bentz, Channel Partner Manager at Aircall. Katie discusses the importance of working on positioning tactics with your partners. Katie discusses the unique challenges and opportunities presented in working with agencies.
The group discusses how to find win-win situations between software solutions and service-based partners. Tom and Will ask Katie about what to focus on with agency partners during initial meetings and how to keep engagement high as the relationship continues. They touch base about how to understand the digital landscape and build trust with partners and their customers.