From Failed Initiatives to Sustainable Transformation with Natasha Todorovic | Change Management and Human Psychology

Growth Hacking Culture

In this episode of the Growth Hacking Culture Podcast, host Ivan engages in a transformative conversation with change expert Natasha Todorovic, author of Making Change Work and a recognized authority on human systems and organizational dynamics.

Why do so many change initiatives fail? The answer isn’t poor execution—it’s misdiagnosis. Natasha explains why leaders often misunderstand the human side of transformation, leading to wasted resources, burnout, and failed strategies. She introduces a deeper approach to managing change using the principles of Spiral Dynamics and systems thinking to decode resistance, build resilience, and guide real, lasting change.

This episode dives into the psychology behind resistance to change, how deeply embedded codes in our culture and relationships shape our response, and how leaders can move from checklist-based change to human-centered design. Natasha also explores the importance of timing, motivation, and behavioral alignment in ensuring transformation is sustainable—not just temporary.

Whether you’re a CEO, HR leader, organizational consultant, or someone passionate about workplace culture and people development, this conversation delivers eye-opening insights and practical tools for leading effective change in today’s complex world.

🔑 Key topics covered:

• Why self-diagnosis leads to failed transformation
  
• The myth of resistance to change
  
• How culture, values, and unconscious codes shape organizational behavior
  
• Why overselling change backfires
  
• Designing change strategies that align with people—not against them
  
• How to build resilience and adaptability into your leadership team
  
• What “elegant” change looks like and how to create it
  

This is a must-listen for anyone tired of surface-level solutions and ready to create real, human-centered change.

📍 Connect with Natasha: On her website Spiral Dynamics or on LinkedIn

📍Read her book Making Change Work

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