#187 - The Plant-Based Reset: Lessons, Challenges, and a Path Forward with Maisie Ganzler

Eat For The Planet with Nil Zacharias

In this episode of Eat for the Planet, Maisie Ganzler, former Chief Strategy and Brand Officer at Bon Appétit Management Company (BAMCO), reflects on her 30 years of leadership at the forefront of sustainability. She discusses BAMCO’s approach to balancing customer needs with supplier realities, lessons learned from the company’s early adoption of plant-based alternatives, and the critical role of storytelling in driving meaningful change. Drawing on her book, You Can’t Market Manure at Lunchtime, Maisie shares insights into the successes and missteps of the plant-based movement, the potential of ingredient-focused innovations, and the importance of defining clear sustainability values. With candid reflections, she offers lessons and hope for building a more resilient and sustainable food system.

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