#321 - How Mila Nailed Success: The 20 Million Dumplings Club

DTC POD: How The Best Brands Are Built

المحتوى المقدم من DTC Pod, Ramon Berrios, and Blaine Bolus. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة DTC Pod, Ramon Berrios, and Blaine Bolus أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

9M ago 42:28

MP3•منزل الحلقة

Jennifer Liao’s journey with MìLà is nothing short of remarkable. From a grassroots project where they collected orders through Google Forms, it evolved into a successful venture that raised $21.5 million in its second round of funding.

This episode doesn't just serve up the story behind MìLà’s signature frozen soup dumplings; it provides a feast of insights on the ingredients for business growth, fundraising, and the power of community-driven marketing.

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On this episode of DTC Pod, we cover:
1. Fundraising Strategies and Investor Relationships
2. Navigating Logistics for Frozen Food Distribution
3. Product-Market Fit Testing
4. Branding and Content Strategy Development
5. Scaling Manufacturing
6. Leveraging E-commerce Platforms

Timestamps
03:37 Experimenting with frozen soup dumplings
06:17 How testing and running ad campaigns on Meta led to MìLà’s rapid growth
14:59 Product-market fit testing, team expansion
20:43 Establishing a team for content and branding
28:00 Getting funded, setting realistic goals, and scaling for success
35:52 The supply chain side of frozen, perishable goods
37:22 Building infrastructure for proactive outreach
38:46 Product innovation, retail expansion

Show notes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content

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Jennifer Liao - Co-Founder of MìLà
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic

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