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1 Flight of the Monarchs: Jaime Rojo on Beauty and Conservation 31:01
EP # 164 - 5 Most Telling Indicators Your Marketing Needs a Makeover
Manage episode 436997565 series 2949688
With today's episode, I kick off a five-part series focused on marketing.
I talk about five indicators that will show you, your marketing may be ineffective, such as:
- Lack of referrals
- Weak online presence
- Low engagement
- Few inquiries
- Attracting the wrong clients.
You'll learn how to troubleshoot each one and understand how important messaging is.
The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential clients.
If you'd like to receive free resources with 50+ strategies sot increase your visibility, e-mail me at magge@stairwaytoleadership.com
And if you're ready to give your marketing a thorough makeover to make it strategically and consistently attract and convert only your ideal clients, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call
Key Timestamps:
Introduction to the Episode (00:00:01)
Maggie introduces herself and the purpose of the podcast series on marketing.
Announcement of Series Start (00:01:36)
Details about the five-part series beginning on August 30th, coinciding with her son's birthday.
Definition of Marketing (00:02:40)
Maggie explains marketing as getting messages to ideal clients and building relationships.
Ineffective Networking (00:05:05)
Discusses the first indication of ineffective marketing: lack of referrals from networking efforts.
Online Presence Issues (00:06:12)
The second indication is a weak online presence, including low social media engagement and website visits.
Troubleshooting Online Presence (00:07:34)
Maggie provides four pointers for improving online marketing effectiveness.
Lack of Engagement (00:10:54)
The third indicator is low engagement despite having followers, signaling ineffective messaging.
No Inquiries from Audience (00:12:03)
The fourth indicator is having followers but no inquiries about services, indicating a need for better marketing.
Inquiries from Non-Ideal Clients (00:14:16)
The fifth indication is receiving inquiries from clients who are not a good fit, highlighting messaging issues.
Importance of Messaging (00:15:45)
Maggie emphasizes the significance of clear and compelling messaging for effective marketing.
378 حلقات
EP # 164 - 5 Most Telling Indicators Your Marketing Needs a Makeover
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
Manage episode 436997565 series 2949688
With today's episode, I kick off a five-part series focused on marketing.
I talk about five indicators that will show you, your marketing may be ineffective, such as:
- Lack of referrals
- Weak online presence
- Low engagement
- Few inquiries
- Attracting the wrong clients.
You'll learn how to troubleshoot each one and understand how important messaging is.
The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential clients.
If you'd like to receive free resources with 50+ strategies sot increase your visibility, e-mail me at magge@stairwaytoleadership.com
And if you're ready to give your marketing a thorough makeover to make it strategically and consistently attract and convert only your ideal clients, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call
Key Timestamps:
Introduction to the Episode (00:00:01)
Maggie introduces herself and the purpose of the podcast series on marketing.
Announcement of Series Start (00:01:36)
Details about the five-part series beginning on August 30th, coinciding with her son's birthday.
Definition of Marketing (00:02:40)
Maggie explains marketing as getting messages to ideal clients and building relationships.
Ineffective Networking (00:05:05)
Discusses the first indication of ineffective marketing: lack of referrals from networking efforts.
Online Presence Issues (00:06:12)
The second indication is a weak online presence, including low social media engagement and website visits.
Troubleshooting Online Presence (00:07:34)
Maggie provides four pointers for improving online marketing effectiveness.
Lack of Engagement (00:10:54)
The third indicator is low engagement despite having followers, signaling ineffective messaging.
No Inquiries from Audience (00:12:03)
The fourth indicator is having followers but no inquiries about services, indicating a need for better marketing.
Inquiries from Non-Ideal Clients (00:14:16)
The fifth indication is receiving inquiries from clients who are not a good fit, highlighting messaging issues.
Importance of Messaging (00:15:45)
Maggie emphasizes the significance of clear and compelling messaging for effective marketing.
378 حلقات
كل الحلقات
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1 EP # 189 - Beyond the Comfort Zone: My Journey to Legacy Makers TV & What It Taught Me 23:08
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1 MM 189 - Why Your Service Business Needs BOTH Marketing AND Sales to Thrive 4:26
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1 EP # 188 - The Strategic Shift: Moving from Owner-Operator to Visionary CEO 2:44
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1 MM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI Success 3:42
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1 EP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable Asset 26:35
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1 MM 187 - Strategic Risk Management: Building a Valuable, Sellable Business 3:12
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1 EP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business Success 15:11
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1 EP # 185 - Building Your Service Business Machine: The Path to Operational Excellence 30:26
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1 MM 185 - 3 Hidden Keys to Scale Your Service Business (Without Burning Out) 5:14
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1 EP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive Growth 25:55
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1 MM 184 - The Heart of Business Growth: Simple Leadership Principles That Work 3:48
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1 EP # 183 - Essential Systems for Scaling a Service Business 20:22
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1 MM 183 - The Power of Daily Success Habits: Transform Your Business in 15 Minutes a Day 3:17
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1 EP # 182 - The Orchestra Effect: Scaling Your Service Business Beyond Solo-preneurship 36:14
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