Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
You're listening to David Alfie Ward, Bi Polar and I. Most of will have a mental health problem at some point in our lives. Comedian and actor David Alfie Ward has bipolar disorder. In this 3-part series, David talks to his good friend and therapist in training Lara Cross, about the highs and lows of his mental health journey. Together they discuss David's childhood, first battles with depression, hypersexuality, over-drinking, breakups, over-spending, arrests, and suicide attempts, before finally getting a diagnosis and learning to live with a mental health condition. By sharing his experiences, David hopes that he can help others realise that they are not alone and that things can - and do - get better. Find us on Instagram: @davidlfieward @larac_cross (not @lazzy_c) If you're struggling, there are people who want to help you. You’re never alone, not even for a second. If you need support these are good places to start: - https://www.mind.org.uk ☎️ 0300-123-3393 9am-6pm - https://www.thecalmzone.net ☎️ 0800585858 5pm-midnight - https://www.samaritans.org ☎️ 116 123 24/7 -Or contact your GP.
Big thanks to everybody involved in making this podcast a success…
You're listening to David Alfie Ward, Bi Polar and I. Most of will have a mental health problem at some point in our lives. Comedian and actor David Alfie Ward has bipolar disorder. In this 3-part series, David talks to his good friend and therapist in training Lara Cross, about the highs and lows of his mental health journey. Together they discuss David's childhood, first battles with depression, hypersexuality, over-drinking, breakups, over-spending, arrests, and suicide attempts, before finally getting a diagnosis and learning to live with a mental health condition. By sharing his experiences, David hopes that he can help others realise that they are not alone and that things can - and do - get better. Find us on Instagram: @davidlfieward @larac_cross (not @lazzy_c) If you're struggling, there are people who want to help you. You’re never alone, not even for a second. If you need support these are good places to start: - https://www.mind.org.uk ☎️ 0300-123-3393 9am-6pm - https://www.thecalmzone.net ☎️ 0800585858 5pm-midnight - https://www.samaritans.org ☎️ 116 123 24/7 -Or contact your GP.
Big thanks to everybody involved in making this podcast a success…
You're listening to David Alfie Ward, Bi Polar and I. Most of will have a mental health problem at some point in our lives. Comedian and actor David Alfie Ward has bipolar disorder. In this 3-part series, David talks to his good friend and therapist in training Lara Cross, about the highs and lows of his mental health journey. Together they discuss David's childhood, first battles with depression, hypersexuality, over-drinking, breakups, over-spending, arrests, and suicide attempts, before finally getting a diagnosis and learning to live with a mental health condition. By sharing his experiences, David hopes that he can help others realise that they are not alone and that things can - and do - get better. Find us on Instagram: @davidlfieward @larac_cross (not @lazzy_c) If you're struggling, there are people who want to help you. You’re never alone, not even for a second. If you need support these are good places to start: - https://www.mind.org.uk ☎️ 0300-123-3393 9am-6pm - https://www.thecalmzone.net ☎️ 0800585858 5pm-midnight - https://www.samaritans.org ☎️ 116 123 24/7 -Or contact your GP. Big thanks to everybody involved in making this podcast a success… Intro/outro:- GOOD TIMES by SENSHO Music from Uppbeat: uppbeat.io/t/sensho/good-times License code: PK473UPQPB8XRUYV Logo shot and designed by Jack Margerison @jackmarge www.jackmargerison.co.uk Outro voice over by Victoria Brugger @vicbrugger…
You're listening to David Alfie Ward, Bi Polar and I. Most of will have a mental health problem at some point in our lives. Comedian and actor David Alfie Ward has bipolar disorder. In this 3-part series, David talks to his good friend and therapist in training Lara Cross, about the highs and lows of his mental health journey. Together they discuss David's childhood, first battles with depression, hypersexuality, over-drinking, breakups, over-spending, arrests, and suicide attempts, before finally getting a diagnosis and learning to live with a mental health condition. By sharing his experiences, David hopes that he can help others realise that they are not alone and that things can - and do - get better. Find us on Instagram: @davidlfieward @larac_cross (not @lazzy_c) If you're struggling, there are people who want to help you. You’re never alone, not even for a second. If you need support these are good places to start: - https://www.mind.org.uk ☎️ 0300-123-3393 9am-6pm - https://www.thecalmzone.net ☎️ 0800585858 5pm-midnight - https://www.samaritans.org ☎️ 116 123 24/7 -Or contact your GP. Big thanks to everybody involved in making this podcast a success… Intro/outro:- GOOD TIMES by SENSHO Music from Uppbeat: uppbeat.io/t/sensho/good-times License code: PK473UPQPB8XRUYV Logo shot and designed by Jack Margerison @jackmarge www.jackmargerison.co.uk Outro voice over by Victoria Brugger @vicbrugger…
You're listening to David Alfie Ward, Bi Polar and I. Most of will have a mental health problem at some point in our lives. Comedian and actor David Alfie Ward has bipolar disorder. In this 3-part series, David talks to his good friend and therapist in training Lara Cross, about the highs and lows of his mental health journey. Together they discuss David's childhood, first battles with depression, hypersexuality, over-drinking, breakups, over-spending, arrests, and suicide attempts, before finally getting a diagnosis and learning to live with a mental health condition. By sharing his experiences, David hopes that he can help others realise that they are not alone and that things can - and do - get better. Find us on Instagram: @davidlfieward @larac_cross (not @lazzy_c) If you're struggling, there are people who want to help you. You’re never alone, not even for a second. If you need support these are good places to start: - https://www.mind.org.uk ☎️ 0300-123-3393 9am-6pm - https://www.thecalmzone.net ☎️ 0800585858 5pm-midnight - https://www.samaritans.org ☎️ 116 123 24/7 -Or contact your GP. Big thanks to everybody involved in making this podcast a success… Intro/outro:- GOOD TIMES by SENSHO Music from Uppbeat: uppbeat.io/t/sensho/good-times License code: PK473UPQPB8XRUYV Logo shot and designed by Jack Margerison @jackmarge www.jackmargerison.co.uk Outro voice over by Victoria Brugger @vicbrugger…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.