Paul Bailey teaches me how to make Brand Purpose meaningful and not BS...

Dave Wakeman's The Business of Fun Podcast

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المحتوى المقدم من Dave Wakeman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Dave Wakeman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/state-secrets-inside-the-making-of-the-electric-state">State Secrets: Inside The Making Of The Electric State</a></span>

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State Secrets: Inside The Making Of The Electric State

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Get ready to step inside the world of The Electric State! Starting Friday, March 7th, join host Francesca Amiker as she takes you behind the scenes of Anthony and Joe Russo’s epic new Netflix adventure. Over six in-depth episodes, explore how the filmmakers transformed Simon Stålenhag’s stunning graphic novel into a cinematic experience like no other. Exclusive interviews from the cast and crew—including Millie Bobby Brown, Chris Pratt, Stanley Tucci, and the Russo Brothers—will help break down the film’s jaw-dropping visuals, emotional core, groundbreaking technology AND the creative secrets that make The Electric State. Join us in the countdown to The Electric State premiering exclusively on Netflix on March 14th. State Secrets: Inside The Making of The Electric State coming March 7th.

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I'm talking with Paul Bailey from Halo in Bristol, UK today.

We are discussing brand and this is a great one because we set out to hit on a few really important topics:

Research
Brand Purpose
Top of Funnel Activity

Paul was kind enough to come on to be the first guest to talk about brand exclusively so that I would have some conversations that I directed to include as resources for my upcoming applied brand management class for executive MBAs.

We hit on the 95/5 rule that comes out of LinkedIn's research. The Long and Short of It. The challenge of last click attribution. Brand as a tool to generate future demand...and a lot more.

Check out my friends at Cover Genius: www.CoverGenius.com

The CFAR product is very helpful to folks now because peace of mind is showing up in purchase habits around the world meaning uncertainty is showing up as a driver for customers holding off from buying their tickets/trips/entertainment.

https://covergenius.com/any-reason/

Visit my website at www.DaveWakeman.com.

I have some upcoming workshops that will be dropping for NYC, London, Melbourne, and Sydney.

Plus, I'm looking at Singapore, but I haven't been able to lock those dates down just yet.

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com and 'The Business of Value' at https://businessofvalue.substack.com

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