The Rise (and Further Rise) of Commerce Media Networks

Customerland

In this episode of *Customerland*, host Mike Giambattista sits down with Eric Brackmann, VP of Commerce Media at Koddi, to unpack the evolving landscape of commerce media. As a leader in helping organizations monetize first-party data and enhance customer experiences, Koddi operates at the intersection of technology and strategy, enabling businesses to create meaningful connections between advertisers, suppliers, and consumers. With the rapid growth of retail media and its natural progression into commerce media, the discussion delves into the industry's complexities and opportunities.

Throughout the conversation, Eric highlights key trends, including the transition from endemic to non-endemic advertisers, the integration of digital and physical ad spaces, and the need for industry-wide standardization. He also sheds light on the operational and technological advancements shaping commerce media, emphasizing Koddi's role as both a technology provider and a strategic partner. This thoughtful exchange provides a window into how businesses can navigate the challenges of this dynamic ecosystem while keeping customer experience at the forefront.

فصول

1. The Rise (and Further Rise) of Commerce Media Networks (00:00:00)

2. Evolution of Commerce Media Networks (00:00:01)

3. Unlocking the Future of Retail Media (00:10:24)

4. Changing Landscape of Retail Media (00:23:36)