The queen of the pivot: being a Green Rebel with plant-based food entrepreneur Helga Angelina Tjahjadi

Crazy Smart Asia

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“People were shocked when I told them that there was a time during Covid, before we founded Green Rebel, where we had a cash reserve that could last us only a week,” says Green Rebel and Burgreens co-founder and CEO Helga Angelina Tjahjadi, on Crazy Smart Asia. In conversation with Gen.T’s Chong Seow Wei, the double plant-based business entrepreneur shares how she went from pandemic nightmare to Starbucks mega-deal, why she went social-media viral for the wrong reasons and her plans to build the business into a global franchise.

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